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Sony XR-75X95K
Rs.297,358.72

LG OLED77C36LA
Rs.294,776.46
Model No XR-75X95K OLED77C36LA
TV Type Smart TV Smart TV
Screen Size 75 Inch (191 cm) 77 Inch (195.58 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 120 Hz 120 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : MP3 AUDIO, WMA
Supported Video Formats : WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4
Supported Picture Formats : JPEG, GIF, PNG, TIFF, RAW
USB Version : 2.0
Supported Audio Formats : AC4, AC3, EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X
Supported Video Formats : MKV, DivX, MP4, AVI, ASF, MOV, FLV
Supported Picture Formats : JPEG, JPS, MPO
Video
Backlight Module : Direct ( Full Array Mini LED )
Dolby Vision : Yes
HDR10 : Yes
HLG : Yes
Viewing Angle ( X-Wide Angle ) : Yes
Netflix Calibrated Mode : Yes
Auto Genre Picture Mode : Yes
Auto HDR Tone Mapping : Yes
Anti Reflection ( X-Anti Reflection ) : Yes
Sensor : Light / Color
Backlight Dimming Type : Local Dimming
Picture Processor : Cognitive Processor XR
Motion Enhancer : XR Motion Clarity, Auto Mode
Colour Enhancement : XR TRILUMINOS PRO™ XR Smoothing Live Color™ Technology
Clarity Enhancement : XR 4K Upscaling Dual Database processing XR Super Resolution
Contrast Enhancement : XR Backlight Master Drive XR Contrast Booster XR HDR Remaster Dynamic Contrast Enhancer
Picture Mode : Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated
Video Signal Support : HDMI™ signal: 4096 x 2160p (24, 60 Hz), 3840 x 2160p (24, 30, 60, 120 Hz), 1080p (30, 60, 120 Hz), 1080/24p, 1080i (60 Hz), 720p (30, 60 Hz), 720/24p, 480p
BackLight : 4K UHD OLED EVO
HLG : Yes
HDR10 : Yes
Dolby Vision : Yes
Filmmaker Mode ™ : Yes
AI Brightness Control : Yes
Display Type : 4K OLED
Wide Color Gamut : OLED Color
Motion : OLED Motion
AI Picture : AI Picture Pro
Dimming Technology : Pixel Dimming
AI Genre Selection : Yes ( SDR / HDR )
AI Upscaling : AI Super Upscaling 4K
High Frame Rate ( HFR ) : 4K 120 fps ( HDMI, USB )
Picture Processor : α9 AI Processor 4K Gen6
Dynamic Tone Mapping : OLED Dynamic Tone Mapping Pro
Picture Mode : 10 Modes ( Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room ))
Audio
Audio Output Power : 10 W + 10 W + 10 W + 10 W + 10 W + 10 W
DTS Digital Surround : Yes
Dolby™ Audio, Dolby™ Atmos : Yes
Voice Zoom 2 : Yes
Headphone 3D Surround Ready : Yes
Simulated Surround Sound : 3D Surround Upscaling
Acoustic Center Sync : Yes ( Sony-Compatible Soundbar )
Acoustic Auto Calibration : Room & User Position Compensation
Speaker Configuration : Mid Range x 2, Tweeter x 2, Subwoofer x 2
Speaker Type : Acoustic Multi-Audio Sound Positioning Tweeter
Sound Modes : Standard, Dialog, Theater, Music, Sports, Dolby Audio
Audio Output ( RMS ) : 40 W
Dolby Atmos : Yes
LG Sound Sync : Yes
Clear Voice Pro : Yes
Sound Mode Share : Yes
AI Acoustic Tuning : Yes
Simultaneous Audio Output : Yes
Speaker Direction : Down Firing
Speaker System : 2.2 Channel
Bluetooth Surround Ready : Yes ( 2 Way Playback )
WiSA Ready : Yes ( Up To 2.1 Channel )
AI Sound : AI Sound Pro ( Virtual 9.1.2 Up-Mix )
Audio Codec : AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X ( Refer To Manual )
Connectivity Options
HDMI™ Connections : 4 ( 1 Side, 3 Bottom )
USB : 2 ( 1 Side, 1 Bottom )
Ethernet Inputs : 1 ( Bottom )
Digital Audio Outputs : 1 ( Bottom )
RF ( Terrestrial / Cable ) Connection Inputs : 1 ( Bottom )
RS-232C Inputs : 1 ( Bottom )
BRAVIA SYNC ( Including HDMI - CEC ) : Yes
Apple Homekit : Yes
Apple Airplay : Yes
Chromecast Built-IN : Yes
HDMI Audio Return ChannelEL (ARC) : Yes ( eARC / ARC )
Variable Refresh Rate : Yes ( For HDMI™3/4 )
Auto Low Latency Mode ( ALLM ) : Yes ( For HDMI™3/4 )
Features Specified In HDMI2.1 : 4K120 / eARC / VRR / ALLM
USB Drive Format Support : FAT16 / FAT32 / exFAT / NTFS
HDCP : HDCP 2.3 ( For HDMI™ 1/2/3/4)
WI-FI Standard : Wi-Fi Certified 802.11a/b/g/n/ac
Wi-Fi Frequency : 2.4 GHz/5 GHz ( For Wi-Fi Direct: 2.4 GHz Only )
Composite Video Iinputs : Hybrid With S-Centre Speaker Input x1 ( Side, Mini Jack )
Bluetooth Version : 4.2, HID ( Mouse / Keyboard Connectivity ) / HOGP ( Low Energy Device Connectivity / SPP ( Serial Port Profile ) / A2DP ( Stereo Audio ) / AVRCP ( AV Remote Control )
USB Playback Codes : MPEG1: MPEG1/MPEG2PS: MPEG2/MPEG2TS (HDV, AVCHD): MPEG2, AVC/MP4 (XAVC S): AVC, MPEG4, HEVC/AVI: Xvid, MotionJpeg/ASF(WMV): VC1/MOV: AVC, MPEG4, MotionJpeg/MKV: Xvid, AVC, MPEG4, VP8.HEVC/WEBM: VP8/3GPP: MPEG4, AVC/MP3/ASF (WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG, WEBM: VP9/AC4/ogg/AAC/ARW ( Screen Nail Only )
HDMI ( 2.1 ) : 4ea ( Supports 4K 120Hz, eARC, VRR, ALLM, QMS As Specified In HDMI 2.1 ( 4 Port ))
USB ( 2.0 ) : 3ea
Ethernet / LAN : 1ea
RF Input ( Antenna / Cable ) : 2ea
SPDIF ( Optical Digital Audio Out ) : 1ea
Wi-Fi 5 : Yes
Bluetooth 5.0 : Yes
Simplink ( HDMI CEC ) : Yes
HDMI Audio Return Channel : eARC ( HDMI 2 )
Smart TV Features
Operating System : Android TV™
SMART TV : Google TV™
ROM : 16 GB
Google Play Store : Yes
Electronic Program Guide ( EPG ) : Yes
Auto Calibration with CalMAN® : Yes
Built-In Mic Switch : Yes
CAMERA Function : Yes ( Camera Apps )
Camera : BRAVIA CAM ( Option )
Internet Browser : Vewd ( Not Pre-Installed )
Closed Captions ( Analog / Digital ) : ( Analog ) Closed Caption ( Digital ) Closed Caption
Text Input Language : ENGLISH / FRENCH / GERMAN / HEBREW / ITALIAN / RUSSIAN / SPANISH / VIETNAMESE / JAPANESE
Display Language : AFRIKAANS, AMH, ARABIC, ASSAMESE, AZE, BEL, BULGARIAN, BENGALI, BOSNIAN, CATALAN, CZECH, DANISH, DEU, GREEK, ENGLISH, SPANISH, ESTONIAN, BAQ, PER, FINNISH, FRENCH, GLG, GUJARATI, HINDI, CROATIAN, HUNGARIAN, INDONESIAN, ISL, ITALIAN, HEBREW, JAPANESE, KAZAKH, KANNADA, KOR, KIR, LAO, LITHUANIAN, LATVIAN, MACEDONIAN, MALAYALAM, MON, MARATHI, MAY, BUR, NOB, NEP, NLD, ORIYA, PANJABI, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SOL, SLOVENIAN, ALB, SERBIAN, SWEDISH, SWAHILI, TAMIL, TELUGU, THAI, TGL, TURKISH,UKRAINIAN, URD, UZB, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE ,ZULU
Operating System : webOS 23
ThinQ : Yes
Multi View : Yes
Art Gallery : Yes
Sports Alert : Yes
Always Ready : Yes
Family Settings : Yes
Full Web Browser : Yes
USB Camera Compatible : Yes
Hands-Free Voice Control : Yes
Magic Remote Control : Built-In
Smartphone Remote App : Yes ( LG ThinQ )
Room To Room Share : Yes ( Sender / Receiver )
Amazon Alexa : Yes ( Built-In, English Only )
Intelligent Voice Recognition : Yes ( Arabic / Hebrew / Turkiyish )
Other Features
Bezel Design : Seamless Edge
Bezel Colour : Titanium Silver
Stand Colour : Titanium Silver
Stand Design : Aluminum Edge Stand
Sleep Timer : Yes
On / Off Timer : Yes
TV System ( Analog ) : M
Voice Search : Yes
Built-In Mic : Yes
Closed Caption : Yes
Accessibility Shortcut : Yes
Text Magnification : Yes
Audio Descripion : Yes
Screen Reader : Yes
ECO Friendly : Yes
TV System ( Digital Cable ) : Clear QAM
Tuner Channel Coverage (Digital Cable) : CATV: 1-135
TV System ( Digital Terrestrial ) DVB-T/T2 : ATSC / ATSC 3.0 ( NEXTGEN TV )
Tuner Channel Coverage ( Analog ) : VHF: 2-13 / UHF: 14-69 / CATV: 1-135
Tuner Channel Coverage ( Digital Terrestrial ) : VHF: 2–13 / UHF: 14–69 ( 14–36 For ATSC 3.0 )
Optional Accessories : Camera Unit ( CMU-BC1 ) Depends on country selection
Stand Position : Three-Way Position ( Standard Position / Narrow Position / Soundbar Position )
Design : Wall Design
HGIG Mode : Yes
Gray Scale : Yes
Invert Colors : Yes
High Contrast : Yes
FreeSync Compatible ( AMD ) : Yes
Variable Refresh Rate ( VRR ) : Yes
G-Sync Compatible ( Nvidia ) : Yes
Auto Low Latency Mode ( ALLM ) : Yes
Warranty : 1 Year Warranty
Game Optimizer : Yes ( Game Dashboard )
General Details
Power Requirements : AC 110-240 V, 50/60 Hz
Annual Energy Consumption* : 467 kWh
Standby Power Consumption : 0.5 W
Power and Energy Saving : Yes
Dynamic Backlight Control : Yes
Power Saving Mode / Back Light Off Mode : Yes
Weight Of TV Without Stand : 42.7 Kg
Weight Of TV With Stand : 44.1 Kg
Weight Of Package Carton : 64 Kg
Power Supply ( Voltage, Hz ) : AC 100~240V 50-60Hz
Power Consumption Standby : Under 0.5 W
TV Weight Without Stand : 23.5 Kg
TV Weight With Stand : 27.1 Kg
Packaging Weight : 38.5 Kg
VESA Mounting : 300 mm X 200 mm
Supplied Accessories
Standard Remote Control : Yes
Batteries : Yes
User Manual : Yes
AC Power Cord : Yes
Quick Setup Guide : Yes
Table Top Stand : Yes
Remote Control : Magic Remote Control
AA X 2EA Batteries : Yes
IR Blaster Cable : Yes
Power Cable Attached : Yes

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Key Differences

If you're comparing Sony XR-75X95K and LG OLED77C36LA, both models come with modern features and are designed to deliver a solid viewing experience across different use cases. Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Sony XR-75X95K features a 75 Inch (191 cm) screen while LG OLED77C36LA comes with 77 Inch (195.58 cm), which can make a noticeable difference depending on your room size and viewing distance. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs come with smart platforms that support popular streaming apps and voice control features. In general, both TVs cater to modern entertainment needs, including streaming, gaming, and everyday viewing.

Verdict: Both models offer good value, and the better option depends on your specific requirements and viewing preferences.