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Sony XR-55X90K
Rs.86,076.97

Hisense 55U7Q PRO
Rs.85,669.45
Model No XR-55X90K 55U7Q PRO
TV Type Smart TV Smart TV
Screen Size 55 Inch (139 cm) 55 Inch (139 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 120 Hz 165 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : MP3 AUDIO, WMA
Supported Video Formats : WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4
Supported Picture Formats : JPEG, GIF, PNG, TIFF, RAW
USB Version : 2.0
Supported Audio Formats : WMA, FLAC, MP3, WAV
Supported Video Formats : AVI, MP4, MKV, TS, FLV, WMV, MOV, WEBM
Supported Picture Formats : JPEG, BMP, PNG, GIF
Video
Backlight Module : Direct ( Full Array LED )
Dolby Vision : Yes
HDR10 : Yes
HLG : Yes
Netflix Calibrated Mode : Yes
Auto Genre Picture Mode : Yes
Auto HDR Tone Mapping : Yes
Sensor : Light
Backlight Dimming Type : Local Dimming
Picture Processor : Cognitive Processor XR
Motion Enhancer : XR Motion Clarity, Auto Mode
Colour Enhancement : XR TRILUMINOS PRO™ XR Smoothing Live Color™ Technology
Clarity Enhancement : XR 4K Upscaling Dual Database Processing XR Super Resolution
Contrast Enhancement : XR Contrast Booster XR HDR Remaster Dynamic Contrast Enhancer
Picture Mode : Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated
Video Signal Support : HDMI™ signal: 4096 x 2160p (24, 60 Hz), 3840 x 2160p (24, 30, 60, 120 Hz), 1080p (30, 60, 120 Hz), 1080/24p, 1080i (60 Hz), 720p (30, 60 Hz), 720/24p, 480p
Backlight : 4K UHD ULED MINI-LED PRO
HLG : Yes
HDR : Yes
MEMC : Yes
HDR10 : Yes
HDR10+ : Yes
AI Picture : Yes
4K Upscaling : Yes
Anti Reflection : Yes
AI 4K Upscaler : Yes
Dolby Vision IQ : Yes
Filmmaker Mode : Yes
Backlight Control : Yes
Wide Color Gamut : Yes
Quantum Dot Colour : Yes
HEVC ( H.265 ) Decoder : Yes
Dynamic Backlight Control : Yes
Response Time : 6 ms
Mooth Motion Rate : 240Hz
Native Contrast Ratio : 4000: 1
Colour Depth : 8Bit+FRC
Picture Engine : High View AI Engine PRO
Typical Brightness Of White : 500 Nit( Peaking 1600 Nits )
Picture Mode : Standard, Enhanced ( ACR ), Filmmaker, Cinema, Engergy Saving, Dynamic, Sports
Audio
Audio Output Power : 10 W + 10 W + 5 W + 5 W
DTS Digital Surround : Yes
Dolby™ Audio, Dolby™ Atmos : Yes
Voice Zoom 2 : Yes
Headphone 3D Surround Ready : Yes
Simulated Surround Sound : 3D Surround Upscaling
Acoustic Center Sync : Yes ( Sony-Compatible Soundbar )
Acoustic Auto Calibration : Room & User Position Compensation
Speaker Configuration : Full Range ( Bass Reflex ) x 2, Tweeter x 2
Speaker Type : Acoustic Multi-Audio Sound Positioning Tweeter
Sound Modes : Standard, Dialog, Theater, Music, Sports, Dolby Audio
Sound Output ( RMS ) : 2 X 10 W ( Main ) + 20 W ( Subwoofer ) + 2 X 5 W ( Side )
Dolby Digital : Yes
Lip-Sync Adjustment : Yes
Audio Enhancement : Dolby ATMOS
Sound System : 2.1.2 Multi-Channel Surround
Sound Mode : Standard, Enhanced ( ACR ), Theatre, Music, Speech, Late Night, Sports
Connectivity Options
HDMI™ Connections : 4 ( Side )
USB : 2 ( Side )
Ethernet Inputs : 1 ( Side )
Digital Audio Outputs : 1 ( Side )
RF ( Terrestrial / Cable ) Connection Inputs : 1 ( Side )
RS-232C Inputs : 1 ( Side )
BRAVIA SYNC ( Including HDMI - CEC ) : Yes
Apple Homekit : Yes
Apple Airplay : Yes
Chromecast Built-IN : Yes
HDMI Audio Return ChannelEL (ARC) : Yes ( eARC / ARC )
Variable Refresh Rate : Yes ( For HDMI™3/4 )
Auto Low Latency Mode ( ALLM ) : Yes ( For HDMI™3/4 )
Features Specified In HDMI2.1 : 4K120 / eARC / VRR / ALLM
USB Drive Format Support : FAT16 / FAT32 / exFAT / NTFS
HDCP : HDCP 2.3 ( For HDMI™ 1/2/3/4)
WI-FI Standard : Wi-Fi Certified 802.11a/b/g/n/ac
Wi-Fi Frequency : 2.4 GHz/5 GHz ( For Wi-Fi Direct: 2.4 GHz Only )
Composite Video Iinputs : Hybrid With S-Centre Speaker Input x1 ( Side, Mini Jack )
Bluetooth Version : 4.2, HID ( Mouse / Keyboard Connectivity ) / HOGP ( Low Energy Device Connectivity / SPP ( Serial Port Profile ) / A2DP ( Stereo Audio ) / AVRCP ( AV Remote Control )
USB Playback Codes : MPEG1: MPEG1/MPEG2PS: MPEG2/MPEG2TS (HDV, AVCHD): MPEG2, AVC/MP4 (XAVC S): AVC, MPEG4, HEVC/AVI: Xvid, MotionJpeg/ASF(WMV): VC1/MOV: AVC, MPEG4, MotionJpeg/MKV: Xvid, AVC, MPEG4, VP8.HEVC/WEBM: VP8/3GPP: MPEG4, AVC/MP3/ASF (WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG, WEBM: VP9/AC4/ogg/AAC/ARW ( Screen Nail Only )
HDMI ( 2.1 ) : 4
USB ( 2.0 ) : 2
RF Input : 1
AV Input 1 : Yes
Bluetooth 5.0 : Yes
Earphone Jack : Yes
Ethernet / LAN : Yes
CEC - Via HDMI : Yes
DLNA Compliance : Yes
Optical Digital Audio Output ( SPDIF ) : Yes
HDMI Type 4K@60Hz With HDCP Version 2.2 : Yes
Wi-Fi Bands : 2.4, 5.6
Enhanced Audio Return Channel ( eARC ) : HDMI 3
Wi-Fi Protocols IEEE 802.11 : a, b, g, n, ac
Smart TV Features
Operating System : Android TV™
SMART TV : Google TV™
ROM : 16 GB
Google Play Store : Yes
Electronic Program Guide ( EPG ) : Yes
Auto Calibration with CalMAN® : Yes
Built-In Mic Switch : Yes
CAMERA Function : Yes ( Camera Apps )
Camera : BRAVIA CAM ( Option )
Internet Browser : Vewd ( Not Pre-Installed )
Closed Captions ( Analog / Digital ) : ( Analog ) Closed Caption ( Digital ) Closed Caption
Text Input Language : ENGLISH / FRENCH / GERMAN / HEBREW / ITALIAN / RUSSIAN / SPANISH / VIETNAMESE / JAPANESE
Display Language : AFRIKAANS, AMH, ARABIC, ASSAMESE, AZE, BEL, BULGARIAN, BENGALI, BOSNIAN, CATALAN, CZECH, DANISH, DEU, GREEK, ENGLISH, SPANISH, ESTONIAN, BAQ, PER, FINNISH, FRENCH, GLG, GUJARATI, HINDI, CROATIAN, HUNGARIAN, INDONESIAN, ISL, ITALIAN, HEBREW, JAPANESE, KAZAKH, KANNADA, KOR, KIR, LAO, LITHUANIAN, LATVIAN, MACEDONIAN, MALAYALAM, MON, MARATHI, MAY, BUR, NOB, NEP, NLD, ORIYA, PANJABI, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SOL, SLOVENIAN, ALB, SERBIAN, SWEDISH, SWAHILI, TAMIL, TELUGU, THAI, TGL, TURKISH,UKRAINIAN, URD, UZB, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE ,ZULU
Operating System : VIDAA Smart TV
Netflix : Yes
Airplay : Yes
YouTube : Yes
App Store : Yes
Prime Video : Yes
Voice Control : Yes
Hands Free Voice Control : Yes
Freeview Plus - HbbTV 2.0 : Yes
Web Browser : Odin
Screen Mirroring : Anyview Cast
Installed Applications : Netflix, Youtube, Prime Video……
Bvod Services : Iview, SBS On Demand, 9Now, Tenplay
Other Features
Bezel Design : Flush Surface
Bezel Colour : Black
Stand Colour : Dark Silver
Stand Design : Metal Slim Blade Stand
Sleep Timer : Yes
On / Off Timer : Yes
Voice Search : Yes
Built-In Mic : Yes
Closed Caption : Yes
Accessibility Shortcut : Yes
Text Magnification : Yes
Audio Descripion : Yes
Screen Reader : Yes
ECO Friendly : Yes
TV System ( Analog ) : M
TV System ( Digital Cable ) : Clear QAM
Tuner Channel Coverage (Digital Cable) : CATV: 1-135
TV System ( Digital Terrestrial ) DVB-T/T2 : ATSC / ATSC 3.0 ( NEXTGEN TV )
Tuner Channel Coverage ( Analog ) : VHF: 2-13 / UHF: 14-69 / CATV: 1-135
Tuner Channel Coverage ( Digital Terrestrial ) : VHF: 2–13 / UHF: 14–69 ( 14–36 For ATSC 3.0 )
Stand Position : Two-Way Position ( Standard Position / Soundbar Position )
Optional Accessories : Camera Unit ( CMU-BC1 ); Wallmount Bracket ( SU-WL855 ) Depends On Country Selection
Design : Elegant Design
Time Shift : Yes
Sleep Timer : Yes
On, Off Timer : Yes
Program Lock : Yes
Inputs Access : Yes
Keyboard Lock : Yes
Power On Volume : Yes
Power Off If No Signal : Yes
AI Chroma Light Sensor : Yes
Maximum Volume Lock : Yes
OSD Transparency Control : Yes
Power On Source Selection : Yes
Power On RF Channel Selection : Yes
Sub-Menu Lock, Including Tuning Lock : Yes
Clone Function For Programs, Sound And Image Settings : Yes
MPEG4 ( H.264 ), H.265 Decoder : Yes, Yes
DTV Recording ( EPG Scheduling, Start From Standby ) : Yes, Yes
Power On Mode ( On, Standby, Last ) : Yes, Yes, Yes
HDR For Luminance ( DMP, Netflix, HDMI ) : Yes, Yes, Yes
Warranty : 36 Month Warranty
Zoom Function Settings : Auto, 16:9, 4:3,21:9, Movie Zoom, Dot To Dot
General Details
Power Requirements : AC 110-240 V, 50/60 Hz
Annual Energy Consumption* : 225 kWh
Standby Power Consumption : 0.5 W
Power and Energy Saving : Yes
Dynamic Backlight Control : Yes
Power Saving Mode / Back Light Off Mode : Yes
Weight Of TV Without Stand : 17.4 Kg
Weight Of TV With Stand : 18.5 Kg
Weight Of Package Carton : 25 Kg
Power Supply : AC 100~240V, 50Hz / 60Hz
Power Consumption Standby : < 0.5 W
Weight Without Stand : 14.2 Kg
Weight With Stand : 15.2 Kg
Weight Packaged : 19.8 Kg
VESA Wall Mount Compatible : 400 mm X 200 mm
Supplied Accessories
Standard Remote Control : Yes
Batteries : Yes
User Manual : Yes
AC Power Cord : Yes
Quick Setup Guide : Yes
Table Top Stand : Yes
Remote Control : Yes
2 Stands : Yes
4 Screws : Yes
Power Cord : Yes
User Manual : Yes
2 AAA Batteries : Yes

Compare Sony XR-55X90K with:

Compare Hisense 55U7Q PRO with:

Key Differences

Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs come with smart platforms that support popular streaming apps and voice control features. In general, both TVs cater to modern entertainment needs, including streaming, gaming, and everyday viewing. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Sony XR-55X90K and Hisense 55U7Q PRO offer different motion rates (120 Hz vs 165 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. If you're comparing Sony XR-55X90K and Hisense 55U7Q PRO, both models come with modern features and are designed to deliver a solid viewing experience across different use cases.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.