| Model No |
KDL-40R350C |
43A7HQTUK |
| TV Type |
Smart TV |
Smart TV |
| Screen Size |
40 Inch (102 cm) |
43 Inch (109.22 cm) |
| Resolution |
1920 x 1080 |
4K 3840 x 2160 |
| Aspect Ratio |
16:9 |
16:9 |
| Motion Rate |
60 Hz |
60 Hz |
| Viewing Angle |
176° |
178°/178° |
| USB |
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP3, WAV, WMA |
| Supported Video Formats |
: MP4, AVI MVK, ASF, WMA, 3GP, MOV, WEBM |
| Supported Picture Formats |
: JPG |
|
| USB Version |
: 3.0 |
| Supported Audio Formats |
: WMA, WMV, MP4, FLAC, MP2, MP3 |
| Supported Video Formats |
: AVI, WMV, MP4, MOV, 3GP, MKV, MPG, MPEG, VOB, FLV, WebM, OGM |
| Supported Picture Formats |
: JPEG, BMP, PNG, GIF, MPO |
|
| Video |
| Video Processing |
: X-Reality™ PRO |
| Backlight Module |
: Direct LED |
| Live Colour™ |
: Yes |
| Deep Color |
: Yes |
| Intelligent MPEG Noise Reduction |
: Yes |
| MPEG Noise Reduction |
: Yes |
| Advanced Contrast Enhancer (ACE) |
: Yes |
| 24P True Cinema™ |
: Yes |
| Screen Formats |
: TV: Auto Wide / Full / Normal / Wide Zoom / Zoom / Caption/ 14:9 / PC: Full 1/ Full 2 / Normal |
| Picture Modes |
: Vivid, Standard, Custom, Photo-Vivid, Photo-Standard, Photo-Original, Photo-Custom, Cinema1, Cinema2, Game-Standard, Game-Original, Graphics, Sports, Animation |
| Cine Motion / Film Mode / Cinema Drive |
: Yes |
| 3D Comb Filter |
: Yes |
| Colour System |
: PAL, SECAM, NTSC 3.58, NTSC 4.43 |
| Video Signal |
: 480/60i, 480/60p, 576/50i, 720/50p,576/50p, 720/60p, 1080/50i, 1080/60i, 720/24p (HDMI™ only), 720/30p (HDMI™ only), 1080/24p (HDMI™ only), 1080/30p (HDMI™ only), 1080/60p (HDMI™ / Component), 1080/50p (HDMI™ / Component) |
|
| Backlight |
: 4K QLED |
| HDR10+ |
: Yes |
| Dolby Vision |
: Yes |
| 4K Upscaling |
: Yes |
| Wide Colour Gamut |
: Yes |
| 3D Digital Comb Filter |
: Yes |
| Quantum Dot Technology |
: Yes |
| HDR Classification |
: HDR |
| Panel Bit Depth |
: 8 Bit + FRC |
| Processor |
: Quad Core |
| Input Lag |
: <20ms ( Game Mode ) |
| Video Decoder |
: HEVC ( H.265 ), VP, H. 264, MPEG4, MPEG2, AV1 |
|
| Audio |
| Sound Modes |
: Standard, Cinema, Sports, Music, Game, Compressed Audio |
| Sound Enhancer |
: Yes |
| S-Master |
: Yes |
| S-Force |
: S-Force Front Surround 3D |
| Dolby® |
: Dolby® Digital, Dolby® Digital Plus, Dolby® Pulse |
| Simulated Stereo |
: Yes |
| Stereo System |
: NICAM / A2 |
| Audio Output Power |
: 5 W + 5 W |
| Speaker Configuration |
: 2 Full Range (35 x 80 mm ) x 2 |
|
| Sound Output |
: 2 X 7 W |
| NICAM Stereo |
: Yes |
| User Equaliser |
: Yes |
| Audio Enhancement |
: Dolby MS12, Dolby Atmos |
|
| Connectivity Options |
| HDMI™ Connections |
: 2 Ports |
| USB 2.0 |
: 1 Port |
| Ethernet Connection |
: 1 ( Bottom ) |
| Composite Video Input(s) |
: 2 ( 1 Rear /1 Bottom Hybrid W / Component ) |
| Component Video (Y/Pb/Pr) Input(s) |
: 1 ( Bottom / Hybrid ) |
| RF Connection Input ( S ) |
: 1 ( Side ) |
| Analog Audio Input ( S ) |
: 2 (1 Rear / 1 Bottom ) |
| Digital Audio Output ( S ) |
: 1 ( Bottom ) |
| Audio Out |
: 1 ( Side / Hybrid W / HP ) |
| Headphone Out |
: 1 ( Side / Hybrid W / Audio Out ) |
| MHL ( Mobile High-Definition Link ) |
: Yes |
|
| HDMI ( 2.1 ) |
: 3 ( HDMI2.1 ( ALLM ) X 2, HDMI2.1 ( eARC, ALLM ) X 1 ) |
| USB ( 3.0 X 2.0 ) |
: 2 ( 3.0 X 1, 2.0 X 1 ) |
| Ethernet / LAN |
: Yes |
| Headphone Out |
: Yes |
| Composite In ( AV ) |
: 1 Yes |
| RF In ( Terrestrial / Cable / Satellite Input ) |
: 2 Yes |
| Digital Audio Output ( Optical ) |
: Yes |
| CI Slot |
: Yes ( CI + ECP ) |
| Wi-Fi |
: WiFi- IEEE 802.11 a / b / g / n / ac ( 2.4G & 5G ) |
|
| Smart TV Features |
| Screen Mirroring |
: Yes |
| TV Sideview |
: Yes |
| Wi-Fi Connectivity |
: Wireless LAN Ready Requires Wi-Fi Adaptor UWA-BR100 ) |
| Wi-Fi Direct |
: Yes |
| Skype™ Ready |
: Yes |
| Internet Video |
: Yes |
| Facebook and Twitter |
: Yes |
|
| Operating System |
: VIDAA U5.0 |
| Web Browser |
: Yes ( VEWD ) |
| Netflix |
: Yes |
| Amazon |
: Yes |
| Freeview Play |
: Yes |
| Application Store |
: Yes |
|
| Other Features |
| BRAVIA Sync |
: Yes |
| USB Play |
: Yes ( USB Viewer Supports FAT16, FAT32, EXFAT And NTFS File Systems ) |
| DLNA |
: MPEG1 / MPEG2PS / MPEG2TS / AVCHD / MP4Part 10 / MP4Part 2 / AVI( XVID ) / AVI ( MotionJpeg ) / MOV / WMV / MKV / WEBM / 3GPP / MP3 / WMA / LPCM / JPEG / MPO |
| Picture Frame Mode |
: Yes |
| Scene Select |
: Photo, Music, Cinema, Game, Graphics, Sports, Animation |
| Parental Control |
: Yes |
| Clock |
: Yes |
| Sleep Timer |
: Yes |
| On/Off Timer |
: Yes |
| Teletext |
: Yes |
| PAP (Picture And Picture) |
: PAP ( Variable ) |
| OSD Language |
: Afrikaans / Arabic / Persian / English / Fench / Indonesian / Portuguese / Russian / Swahili / Thai / Vietnamese / Chinese ( Simplified ) / Chinese ( Traditional ) / Zulu / Assamese / Bengali / Gujarati / Hindi / Kannada / Malayalam / Marathi / Oriya / Punjabi / Tamil / Telugu |
| TV Guide On-Screen / EPG |
: Yes |
| Dynamic Backlight Control |
: Yes |
| Backlight Off Mode |
: Yes |
| Light Sensor |
: Yes |
| Power Saving Modes |
: Yes |
|
| Front Colour |
: Black |
| EPG |
: Yes |
| Time Shift |
: Yes |
| Freeview HD |
: Yes |
| Parental Control |
: Yes |
| Digital & Analog Tuner |
: DVB - T2 / T / C / S2 / S |
| Multi-Language OSD |
: English, French, Spanish |
| Media Player |
: Yes ( Video, Audio, Picture ) |
|
| General Details |
| Power Requirements |
: 110 - 240 V |
| Power Consumption |
: 51 W |
| Standby Power Consumption |
: 0.4 W |
| Weight With Stand |
: 6.9 Kg |
| Weight Without Stand |
: 6.5 Kg |
|
| Power Supply |
: AC 100 V-240 V 50/60Hz |
| Power Consumption Standby |
: ≤0.5 W |
| Energy Efficiency Class |
: G |
| Product Weight Without Stand |
: 8.7 Kg |
| Product Weight With Stand |
: 9.2 Kg |
| Product Weight Packaged |
: 12.2 Kg |
| VESA Wall Mount Compatible |
: 200 mm X 200 mm |
|
| Supplied Accessories |
| Remote Control |
: RM-GD029 |
| Batteries |
: R03 |
| AC Power Cord |
: Yes |
| Operating Instructions |
: Yes |
| Quick Setup Guide |
: Yes |
| Table Top Stand |
: Yes |
| Screws |
: Yes |
|
| Remote Control |
: Yes |
| AAA X 2 Batteries |
: Yes |
| User Manual |
: Yes |
| Quick Set Up Guide |
: Yes |
|
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Compare Sony KDL-40R350C with:
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Compare Hisense 43A7HQTUK with:
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Key Differences
Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Sony KDL-40R350C and Hisense 43A7HQTUK differ in resolution (1920 x 1080 vs 4K 3840 x 2160), which can affect overall clarity and sharpness of the display. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. There is a difference in screen size (40 Inch (102 cm) vs 43 Inch (109.22 cm)), and a larger screen generally provides a more immersive viewing experience. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both TVs come with smart platforms that support popular streaming apps and voice control features. Sony KDL-40R350C and Hisense 43A7HQTUK are well-equipped smart TVs that aim to provide a balance of picture quality, performance, and smart capabilities. Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.
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