Best For
Best for Gaming
Samsung QA43Q7FAAULXL
Better Smart TV Experience
LG 43QNED70A6A
Better Audio Features
LG 43QNED70A6A
Best Picture Processing
Samsung QA43Q7FAAULXL
Best Overall Value
LG 43QNED70A6A
The Samsung QA43Q7FAAULXL and LG 43QNED70A6A are two feature-rich 43-inch 4K smart TVs aimed at users looking for premium picture quality without stepping into OLED pricing. Samsung uses QLED technology with Quantum HDR, while LG relies on its QNED panel and α7 AI Processor Gen8 for enhanced color and image processing. Both offer 4K resolution, smart TV platforms, gaming features, and 20W audio systems. The decision largely comes down to your preference for Samsung's gaming-focused ecosystem and QLED picture enhancements or LG's stronger smart TV experience, AI-powered features, and broader connectivity options.
Verdict
The Samsung QA43Q7FAAULXL is the better choice for gamers and users who prioritize picture enhancement technologies such as Quantum HDR, HDR10+, Motion Xcelerator, and Samsung's gaming tools. Meanwhile, the LG 43QNED70A6A stands out for smart features, voice controls, Magic Remote support, AI-powered audio processing, and VRR gaming support. For most buyers seeking a balanced smart TV experience, the LG offers better overall versatility, while Samsung remains the stronger option for gaming-focused households.
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| Model No |
QA43Q7FAAULXL |
43QNED70A6A |
| TV Type |
Smart TV |
Smart TV |
| Screen Size |
43 Inch (109.22 cm) |
43 Inch (109.22 cm) |
| Resolution |
4K 3840 x 2160 |
4K 3840 x 2160 |
| Aspect Ratio |
16:9 |
16:9 |
| Motion Rate |
60 Hz |
60 Hz |
| Viewing Angle |
178°/178° |
178°/178° |
| USB |
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA |
| Supported Video Formats |
: MKV, DivX, MP4, AVI, ASF, MOV, FLV |
| Supported Picture Formats |
: JPEG, PNG, BMP, JPS, MPO |
|
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA |
| Supported Video Formats |
: MKV, DivX, MP4, AVI, ASF, MOV, FLV |
| Supported Picture Formats |
: JPEG, PNG, BMP, WebP, JPS, MPO |
|
| Video |
| Backlight |
: 4K UHD QLED |
| Contrast Enhancer |
: Yes |
| Filmmaker Mode ( FMM ) |
: Yes |
| HDR Brightness Optimizer |
: Yes |
| Smart Calibration |
: Basic |
| HDR 10+ |
: Support |
| AI Upscale |
: 4K Upscaling |
| HDR |
: Quantum HDR |
| Contrast |
: Mega Contrast |
| Picture Engine |
: Q4 AI Processor |
| Color Booster |
: Color Booster Pro |
| Motion Technology |
: Motion Xcelerator |
| Micro Dimming |
: Supreme UHD Dimming |
|
| BackLight |
: 4K UHD DIRECT QNED |
| HLG |
: Yes |
| HDR10 |
: Yes |
| Auto Calibration |
: Yes |
| Filmmaker Mode™ |
: Yes |
| Dynamic Tone Mapping |
: Yes |
| AI Upscaling |
: 4K Super Upscaling |
| Wide Color Gamut |
: Dynamic QNED Colour |
| Picture Processor |
: α7 AI Processor 4K Gen8 |
| Picture Mode |
: 10 Modes ( Personalized Picture Wizard, Vivid, Standard, Basic, Cinema, Sports, Game, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room )) |
|
| Audio |
| Sound Output ( RMS ) |
: 20 W |
| Q-Symphony |
: Yes |
| Adaptive Sound |
: Yes |
| Object Tracking Sound |
: OTS Lite |
| Speaker Type |
: 2.0 Channel |
|
| Audio Output ( RMS ) |
: 20 W |
| LG Sound Sync |
: Yes |
| WOW Orchestra |
: Yes |
| Sound Mode Share |
: Yes |
| AI Acoustic Tuning |
: Yes |
| Simultaneous Audio Output |
: Yes |
| Speaker Direction |
: Down Firing |
| Speaker System |
: 2.0 Channel |
| Bluetooth Surround Ready |
: Yes ( 2 Way Playback ) |
| Clear Voice Pro |
: Yes ( Auto Volume Leveling ) |
| AI Sound |
: α7 AI Sound Pro ( Virtual 9.1.2 Up-Mix ) |
| Audio Codec |
: AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, apt-X ( Refer To Manual ) |
|
| Connectivity Options |
| HDMI ( 2.1 ) |
: 3 |
| USB A ( 2.0 ) |
: 1 |
| Wi-Fi 5 |
: Yes |
| Bluetooth 5.3 |
: Yes |
| Ethernet / LAN |
: Yes |
| Anynet+ ( HDMI-CEC ) |
: Yes |
| HDMI Audio Return Channel |
: eARC |
| High Frame Rate ( HFR ) |
: 4K 60Hz ( For HDMI 1 / 2 / 3 ) |
| RF In ( Terrestrial, Cable Input ) |
: 1 / 1 ( Common Use For Terrestrial ) / 1 |
|
| HDMI ( 2.0 ) |
: 3ea ( Supports eARC, ALLM ) |
| USB ( 2.0 ) |
: 1ea |
| Ethernet / LAN |
: 1ea |
| RF Input ( Antenna, Cable ) |
: 2ea |
| Optical Digital Audio Out ( SPDIF ) |
: 1ea |
| Wi-Fi 5 |
: Yes |
| Bluetooth® 5.0 |
: Yes |
| HDMI-CEC ( Simplink ) |
: Yes |
| HDMI Audio Return Channel |
: eARC ( HDMI 2 ) |
| CI Slot |
: 1ea ( Except For UK, Ireland ) |
|
| Smart TV Features |
| Operating System |
: Tizen™ Smart TV |
| Bixby |
: Yas |
| Daily+ |
: Yas |
| Karaoke Mic |
: Yas |
| Web Browser |
: Yas |
| Apple AirPlay |
: Yas |
| Storage Share |
: Yas |
| Generative Wallpaper |
: Yas |
| SmartThings Hub, Matter Hub, IoT-Sensor Functionality, Quick Remote |
: Yes |
| Multi-View |
: UpTo 2 Videos |
| Built-In Voice Assistant |
: Alexa ( IN Only ) |
| Universal Guide |
: Yes ( India Only ) |
| Samsung TV Plus |
: Yes ( India Only ) |
| Works With AI Speaker |
: Alexa ( IN Only ), Google Assistant ( IN Only ) |
| Multi Device Experience |
: Mobile To TV, TV initiate Mirroring, Sound Mirroring, Wireless TV On |
|
| Operating System |
: WebOS 25 Smart TV |
| Voice ID |
: Yes |
| AI Chatbot |
: Yes |
| Home Hub |
: Yes |
| Google Cast |
: Yes |
| LG Channels |
: Yes |
| Full Web Browser |
: Yes |
| Google Home, Hub |
: Yes |
| Works With Apple Home |
: Yes |
| Works With Apple Airplay |
: Yes |
| USB Camera Compatible |
: Yes |
| Intelligent Voice Recognition |
: Yes |
| Magic Remote Control |
: Built-In |
| The Security Update Is Supported Until |
: 31/12/2029 |
| Smartphone Remote App |
: Yes ( LG ThinQ ) |
| Content Partners |
: Netflix, Max, Disney+, YouTube, Prime Video, ESPN, Apple TV, Sling TV & More............... |
|
| Other Features |
| Design |
: Slim Look Design |
| Bezel Type |
: 3 Bezel-Less |
| Front Color |
: Black |
| Stand Color |
: Black |
| TV Key |
: Yes |
| Art Store |
: Yes |
| Analog Tuner |
: Yes |
| Country of Origin |
: India |
| Digital Broadcasting |
: DVB-T2CS2 |
| Accessibillity - Voice Guide |
: English ( UK ), Hindi ( India ) |
|
| Design |
: Sleek & Slim Design |
| Gray Scale |
: Yes |
| Invert Colors |
: Yes |
| High Contrast |
: Yes |
| Analog TV Reception |
: Yes |
| Digital TV Reception |
: DVB-T2/T ( Terrestrial ), DVB-C ( Cable ), DVB-S2/S ( Satellite ) |
|
| General Details |
| Power Supply |
: AC 220-240V~ 50/60Hz |
| Power Consumption Max |
: 115 W |
| Power Consumption Typical |
: 68 W |
| Power Consumption Standby |
: 0.50 W |
| Yearly Power Consumption ( EU Standard ) |
: 157.68 kWh |
| Energy Efficiency Class |
: 1 |
| Eco Sensor |
: Yes |
| Auto Power Off |
: Yes |
| Auto Power Saving |
: Yes |
| Weight Without Stand |
: 6.8 Kg |
| Weight With Stand |
: 7.1 Kg |
| Weight Of Package Carton |
: 10.3 Kg |
| VESA Spec |
: 200 mm X 200 mm |
|
| Power Supply |
: AC 100~240V 50-60Hz |
| Power Consumption |
: 54 - 74 W |
| Power Consumption Standby |
: Under 0.5 W |
| TV Weight Without Stand |
: 7.5 Kg |
| TV Weight With Stand |
: 7.6 Kg |
| Packaging Weight |
: 9.3 Kg |
| VESA Mounting |
: 200 mm X 200 mm |
|
| Supplied Accessories |
| Remote Controller Model |
: TM2360E |
| Zigbee, Thread Module |
: Dongle Support |
| Power Cable |
: Yes |
| User Manual |
: Yes |
|
| Remote Control |
: Magic Remote MR25GA, MR25GB ( UK, Italy ) |
| Power Cable |
: Yes ( Detachable ) |
|
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Compare Samsung QA43Q7FAAULXL with:
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Compare LG 43QNED70A6A with:
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Frequently Asked Questions
Which product is better for gaming?
The Samsung QA43Q7FAAULXL is slightly better for gaming thanks to Game Motion Plus, Super Ultra Wide Game View, AI Auto Game Mode, and dedicated gaming enhancements. However, LG adds VRR support up to 60Hz, making it competitive for console gamers.
Does Samsung QA43Q7FAAULXL support Dolby Atmos?
The specifications mention Q-Symphony, Adaptive Sound, and OTS Lite, but Dolby Atmos support is not listed among the provided specifications.
Which TV has the better smart platform?
The LG 43QNED70A6A offers a more advanced smart TV experience with WebOS 25, AI Chatbot, Voice ID, Google Cast, Magic Remote, and long-term security update support through 2029.
Which TV delivers better picture quality?
Samsung has an advantage in HDR performance with Quantum HDR, HDR10+, Color Booster Pro, and Mega Contrast. LG counters with Dynamic QNED Colour and Dynamic Tone Mapping, but Samsung is likely to provide more impactful HDR visuals.
Which TV has better audio performance?
Both TVs have 20W 2.0-channel speaker systems, but LG includes AI Sound Pro virtual 9.1.2 up-mixing, AI Acoustic Tuning, and WOW Orchestra, giving it a stronger overall audio feature set.
Which TV is the better overall buy?
For users wanting the best balance of smart features, connectivity, and everyday usability, the LG 43QNED70A6A is the better overall purchase. Samsung remains an excellent alternative for buyers focused on gaming and HDR picture performance.
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