Samsung HG43AF690DJ vs Philips 40PFL6770-V7 – Detailed Comparison & Verdict (2026)

ALERT

Samsung HG43AF690DJ
Rs.44,963.45

Philips 40PFL6770-V7
Rs.45,000.00

Model No

HG43AF690DJ

40PFL6770-V7

TV Type

LED TV

LED TV

Screen Size

43 Inch (109.22 cm)

40 Inch (102 cm)

Resolution

1920 x 1080

1920 x 1080

Aspect Ratio

16:9

16:9

Motion Rate

60 Hz

240 Hz

Viewing Angle

178°/178°

178°/178°

USB

USB Version	: 2.0
Supported Audio Formats	: MP3, AAC, WAV, WMA
Supported Video Formats	: AVI, MKV, ASF, MP4, 3GP, MOV, FLV, VRO, VOB, PS, TS
Supported Picture Formats	: JPG, JPEG

USB Version	: 2.0
Supported Audio Formats	: Mp3
Supported Video Formats	: AVI, MP4, MKV, PS, ASF, MOV, MPG, MPEG
Supported Picture Formats	: JPEG, BMP, JPE, PNG

Video

Backlight	: FHD LED
Film Mode	: Yes
Natural Mode Support	: Yes
Wide Color Enhancer ( Plus )	: Yes
Micro Dimming	: M/D Pro
Picture Quality Index	: 400.0 PQI
Picture Engine	: HyperReal
Dynamic Contrast Ratio	: Mega Contrast

3D Combfilter	: Yes
Digital Crystal Clear Plus	: Yes
Digital Noise Reduction	: Yes

Audio

Sound Output ( RMS )	: 20 W ( L : 10 W, R : 10 W )
Dolby Digital Plus	: Yes
Bluetooth Audio	: Yes
Speaker Type	: 2 CH ( Down Firing w/Bass Reflex )

Output Power ( RMS )	: 20 W
Auto Volume Leveller	: Yes
Built-In Speakers	: 2
Sound System	: Stereo

Connectivity Options

HDMI	: 3 ( 2 Side, 1 Rear )
USB 2.0	: 2 Side
Ethernet / LAN	: Side
Variable Audio Out	: Side
RJP ( Remote Jackpack )	: Side
Digital Audio Out ( Optical )	: Side
Variable Audio Out Volume Control	: Side
RF In ( Terrestrial / Cable input / Satellite Input )	: Side
RJ12	: Rear
Headphone	: Rear
Headphone ID	: Rear
Component In ( Y / Pb / Pr )	: Rear
Ethernet Bridge ( LAN-Out )	: Rear
BT HID Built-In	: Yes
HDMI Quick Switch	: Yes
Wireless LAN Built-In	: Yes
Anynet + ( HDMI-CEC )	: Yes
HDMI A / Return Ch. Support	: Yes
Composite In ( AV )	: 1 ( Common Use For Component Y )

HDMI	: 3
USB	: 3
Number Of AV Connections	: 2
Antenna IEC75	: Yes
Component Video ( Y Pb Pr ) input	: Yes
Composite video ( CVBS ) Input	: Yes
Headphone Out	: Yes
EasyLink	: Yes
Ethernet	: Yes
Front / Side Connections	: SD Card Clot
LAN Wireless	: IEEE 802.11 b / g / n

Smart TV Features

Operating System	: Tizen
CPU	: Quad-Core
Soft AP	: Yes
Smart TV	: Yes
App Casting	: Yes
My Channel	: Yes
USB Cloning	: Yes
Security Mode	: Yes
Power On Mode	: Yes
Auto Source Mode	: Yes
Hotel Channel List	: Yes
Welcome Message	: Yes
Clock Back Up Supply	: Yes
Samsung Smart View	: Yes
RJ12 / IR pass through	: Yes
Smoovie Compatibility	: Yes
Channel Menu Display	: Yes
Screwed Battery Cover	: Yes
Hospitality Home Menu	: Yes
Wake-up Timer ( Alarm )	: Yes
Sound Bar Compatibility	: Yes
H. Browser Compatibility	: Yes
Samsung LYNK™ DRM IP	: Yes
Samsung LYNK™ DRM RF	: Yes
On / Off Timer ( Schedule )	: Yes
Multi Code Remote Control	: Yes
Mobile To TV - Mirroring, DLNA	: Yes
Energy Saving Mode ( BLU control )	: Yes
Music Mode BackLight On/off	: Yes
Hospitality Plug & Play ( Easy Set-Up )	: Yes
Logo Display With Time Out Setting ( BMP / Movie )	: Yes
Bluetooth Music Player ( Mobile → TV )	: Yes
Music Mode ( Input : PC / AV / Component / HDMI )	: Yes
Samsung LYNK™REACH ( IP )	: REACH 4.0
Samsung LYNK™REACH (RF)	: REACH 4.0
Mixed Channel List	: ( ATSC, DVB-T/T2/C/S2, Analog )

Other Features

Design	: M5500
Slim Type	: Step-Up Slim
Front Color	: Dark Titan
Stand Type	: Square
Bezel Type	: VNB
EPG	: Yes
Eco Sensor	: Yes
Game Mode	: Yes
Analog Tuner	: Yes
Auto Power Off	: Yes
USB HID Support	: Yes
Caption ( Subtitle )	: Yes
Digital Clean View	: Yes
Auto Channel Search	: Yes
ConnectShare™ ( HDD )	: Yes
Energy Efficiency Class 1.0	: Yes
ConnectShare™ ( USB 2.0 )	: Yes
Digital Broadcasting	: DTMB
Swivel ( Left / Right )	: Yes ( 90 / 90 )
OSD Language	: Local Languages
Accessibility	: Voice Guide ( AU English ), Enlarge, High Contrast, Multi-Output Audio

Autostore	: Yes
Fine Tuning	: Yes
Graphical User Interface	: Yes
On Screen Display	: Yes
On-Screen Display Languages	: English

General Details

Power Supply	: AC220-240V 50/60Hz
Max Power Consumption	: 95.0 W
Power Consumption Typical	: 55.0 W
Power Consumption Standby	: 0.5 W
Weight Without Stand	: 9.7 Kg
Weight With Stand	: 13.0 Kg
Weight Of Package Carton	: 16.5 Kg

Power Supply	: 100-240VAC, 50/60Hz
Power Consumption	: 100 W
Standby Power Consumption	: Less Than 0.5 W
TV Without Stand	: 7.7 Kg
Product Weight With Stand	: 8.1 Kg

Supplied Accessories

Remote Control	: TM1240A
Batteries	: Yes
Power Cable	: Yes
Quick Install Guide	: Yes
VESA Wall Mount Support	: Yes

Remote Control	: Yes
2 x AAA Batteries	: Yes
User Manual	: Yes
Power Cord	: Yes
Warranty certificate	: Yes
Safety / Legal Instructions	: Yes
Tabletop Swivel Stand	: Yes
Wall Mounting Bracket	: Yes

Compare Samsung HG43AF690DJ with:

Compare Philips 40PFL6770-V7 with:

Key Differences

Both TVs come with smart platforms that support popular streaming apps and voice control features. Philips 40PFL6770-V7 and Samsung HG43AF690DJ are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. There is a difference in screen size (40 Inch (102 cm) vs 43 Inch (109.22 cm)), and a larger screen generally provides a more immersive viewing experience. Philips 40PFL6770-V7 and Samsung HG43AF690DJ offer different motion rates (240 Hz vs 60 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both models support 1920 x 1080 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience.

Verdict: Both models offer good value, and the better option depends on your specific requirements and viewing preferences.

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