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LG 65UA7700AUA
Rs.35,414.34

Toshiba 65M550KU
Rs.35,512.01
Model No 65UA7700AUA 65M550KU
TV Type Smart TV Smart TV
Screen Size 65 Inch (164 cm) 65 Inch (164 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 60 Hz 120 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA
Supported Video Formats : MKV, DivX, MP4, AVI, ASF, MOV, FLV
Supported Picture Formats : JPEG, PNG, BMP, WebP, JPS, MPO
USB Version : 2.0
Supported Audio Formats : MP3, AAC, HEAAC, WMA
Supported Video Formats : MPG, MPEG, MPEG2 -PS, MP4, MKV, AVI, ASF, FLV
Supported Picture Formats : JPEG, JPG, PNG, BMP
Video
BackLight : 4K UHD Direct LED
HLG : Yes
HDR10 : Yes
Filmmaker Mode : Yes
Dynamic Tone Mapping : Yes
Upscaling : 4K Super Upscaling
Picture Processor : α7 AI Processor 4K Gen8
BackLight : Full Array Direct Lit LED
HDR 10 : Yes
4K upscaling : Yes
Dolby Vision HDR : Yes
Noise Reduction : Yes
Local Dimming : Yes
Resolution Type : 4K
Motion Rate : 480
Audio
Audio Output ( RMS ) : 20 W
Dolby Atmos : Yes
LG Sound Sync : Yes
Sound Mode Share : Yes
Bluetooth Surround Ready : Yes
Speaker Direction : Down Firing
Speaker System : 2.0 Channel
Clear Voice Pro : Yes ( Auto Volume Leveling )
AI Sound : α7 AI Sound Pro ( Virtual 9.1.2 Up-Mix )
Audio Codec : AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X ( Refer To Manual )
Audio Output ( RMS ) : 2 X 10 W
Audio Technologies : DTS Virtual : X
Connectivity Options
HDMI ( 2.0 ) : 3ea ( Supports eARC, ALLM )
USB ( 2.0 ) : 1ea
Ethernet / LAN : 1ea
RF Input ( Antenna, Cable ) : 1ea
Optical Digital Audio Out ( SPDIF ) : 1ea
Wi-Fi 5 : Yes
Bluetooth® 5.0 : Yes
HDMI-CEC ( Simplink ) : Yes
HDMI Audio Return Channel : eARC ( HDMI 2 )
HDMI : 4
USB 2.0 : 2
Bluetooth ® : Yes
Ethernet / LAN : Yes
Wireless Built-In : Yes
HDMI CEC : Yes
HDMI ARC : Yes
RF Antenna : Yes
Earphone / Audio Output : Yes
RCA Composite Video Input : Yes
L / R Audio Input For Composite : Yes
Optical Digital Audio Output ( SPDIF ) : Yes
Smart TV Features
Operating System : WebOS 25 Smart TV
Matter : Yes
App Store : Yes
Home Hub : Yes
Sports Alert : Yes
Home Office : Yes
AI Concierge : Yes
LG Channels : Yes
Music Service : Yes
Full Web Browser : Yes
Google Cast Built-In : Yes
Amazon Alexa Built-In : Yes
USB Camera Compatible : Yes
Works With Hey Google : Yes
Works With Apple Home : Yes
Smartphone Remote App : Yes
ThinQ® Smart Technology : Yes
Works With Apple Airplay2 : Yes
Works With Amazon Alexa : Yes
Intelligent Voice Recognition : Yes
Magic Remote Control Built-In : Yes
Content Partners : Netflix, Max, Disney+, YouTube, Prime Video, ESPN, Apple TV, Sling TV & More...............
Operating System : Fire TV
Smart TV : Yes
Works With Alexa : Yes
Web Browser : Yes
Built-In Apps : Yes
App Store : Yes, 4000 + Streaming Channels
Other Features
Design : Sleek & Modern Design
IP Control : Yes
Country Of Origin : Mexico
Limited Warranty : 1 Year Parts & Labor
TV Tuner : ATSC1.0 ( Terrestrial ), QAM ( Cable )
Parental Control : Yes
Closed Caption : Yes
Sleep Timer : Yes
Alexa Integration W / Voice Remote : Yes
Warranty : 1-Year Warranty
On-Screen Display : English, Spanish And French
General Details
Power Supply : AC 120V, 50 / 60Hz
Power Consumption : 148 W
Annual Power Consumption : 273 kWh/Y
Power Consumption Standby : Under 0.5 W
TV Weight Without Stand : 16.51 Kg
TV Weight With Stand : 16.69 Kg
Packaging Weight : 22.49 Kg
VESA Mounting : 300 mm X 200 mm
Power Supply ( Voltage, Hz ) : AC 120 V, 60 Hz
Power Consumption : 190 W
Power Consumption Standby Mode : < 0.5 W
Set Weight ( Without Stand ) : 18.50 Kg
Set Weight ( With Stand ) : 19.09 Kg
Shipping Weight : 25.58 Kg
Mount Pattern VESA : 400 mm X 300 mm
Supplied Accessories
Remote Control : Yes
TV Stand : Yes
E-Manual : Yes
Power Cable : Yes
Quick Start Guide : Yes
Remote Control Batteries : Yes
Voice Remote Control : Yes
2 Batteries : Yes
User Manual : Yes
Power Cord : Yes
Quick Start Guide : Yes
Wall Mount Screw M6 : Yes

Compare LG 65UA7700AUA with:

Compare Toshiba 65M550KU with:

Key Differences

Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Audio output differs between the two (2 X 10 W vs 20 W), which can influence overall sound clarity and loudness. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Both TVs come with smart platforms that support popular streaming apps and voice control features. Toshiba 65M550KU and LG 65UA7700AUA are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. In general, both TVs cater to modern entertainment needs, including streaming, gaming, and everyday viewing. Toshiba 65M550KU and LG 65UA7700AUA offer different motion rates (120 Hz vs 60 Hz), which can impact smoothness during fast-moving scenes like sports and gaming.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.