| Model No |
55UM7660PVA |
KD-55X77L |
| TV Type |
Smart TV |
Smart TV |
| Screen Size |
55 Inch (139 cm) |
55 Inch (139 cm) |
| Resolution |
4K 3840 x 2160 |
4K 3840 x 2160 |
| Aspect Ratio |
16:9 |
16:9 |
| Motion Rate |
50 Hz |
60 Hz |
| Viewing Angle |
178°/178° |
178°/178° |
| USB |
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA |
| Supported Video Formats |
: MKV, DivX, MP4, AVI, ASF, MOV, FLV |
| Supported Picture Formats |
: JPEG, JPS, MPO |
|
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP3 AUDIO, WMA |
| Supported Video Formats |
: WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4 |
| Supported Picture Formats |
: JPEG, GIF, PNG, TIFF, RAW |
|
| Video |
| Backlight |
: 4K UHD Direct LED |
| 2K HFR |
: Yes |
| IPS Panel |
: Yes |
| Wide Viewing Angle |
: Yes |
| Noise Reduction |
: NR |
| Upscaler |
: 4K Upscaler |
| HDR |
: 4K Active HDR |
| HLG |
: Yes ( 4K / 2K ) |
| HDR Effect |
: Yes ( 4K / 2K ) |
| HDR10 Pro |
: Yes ( 4K / 2K ) |
| Video Decoder VP9 |
: 4K@60P, 10Bit |
| Video Decoder HEVC |
: 4K@60P, 10Bit |
| Color Accuracy |
: True Color Accuracy |
| Color Enhancer |
: Advanced Color Enhancer |
| Dynamic Tone Mapping |
: HDR Dynamic Tone Mapping |
| Picture Mode |
: Yes 9 Modes ( Vivid, Standard, Eco, Cinema, Sports, Game, HDR Effect, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room )) |
|
| Backlight Type |
: 4K UHD Direct LED |
| HLG |
: Yes |
| HDR10 |
: Yes |
| Auto Wide |
: Yes |
| Photo TV HD, BRAVIA For China |
: Yes |
| Cine Motion, Film Mode, Cinema Drive |
: Yes |
| Display Resolution |
: QFHD |
| 4K Processor |
: 4K Processor X1 |
| Clarity Enhancement |
: 4K X-Reality Pro |
| Color Enhancement |
: Live Color™ Technology |
| Contrast Enhancement |
: Dynamic Contrast Enhancer |
| Motion Enhancer ( Native Hz ) |
: Motionflow XR 240 ( Native 60Hz ) |
| Picture Mode |
: Vivid, Standard, Cinema, Game, Graphic, Photo, Custom |
| Wide Mode |
: Auto, Wide Zoom, Normal, Full, Full Pixel, Zoom, 14:9, Full Pixel |
| Video Signal Support |
: HDMI™ Signal: 4096 X 2160p ( 24, 60 Hz ), 3840 X 2160p ( 24, 30, 60 Hz ), 1080p ( 30, 60 Hz ), 1080/24p, 1080i ( 60 Hz ), 720p ( 30, 60 Hz ), 720/24p, 480p, 480i |
|
| Audio |
| Audio Output ( RMS ) |
: 20 W ( 10 W Per Channel ) |
| DTS Decoder |
: Yes |
| Clear Voice III |
: Yes |
| DTS Virtual : X |
: Yes |
| LG Sound Sync |
: Yes |
| Adaptive Sound Control |
: Yes |
| Bluetooth Audio Playback |
: Yes |
| One Touch Sound Tuning |
: Yes |
| Auto Notification ( Bluetooth Easy Paring ) |
: Yes |
| Speaker Direction |
: Down Firing |
| Speaker System |
: 2.0 Channel |
| Surround Mode |
: DTS Virtual : X |
| Simultaneous Audio Output |
: Yes ( Optical Output Or HP Support Model ) |
| Audio Codec |
: AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X ( Refer To Manual ) |
|
| Audio Output Power |
: 10 W + 10 W |
| Balance |
: Yes |
| Clear Phase |
: Yes |
| Auto Mute ( On No Signal ) |
: Yes |
| Channel Configuration |
: 2 Channel |
| Speaker Position |
: Down Firing |
| Speaker Type-2 |
: X-Balanced Speaker |
| Speaker Type |
: Bass Reflex Speaker |
| S-Master |
: S-Master Digital Amplifier |
| Dolby Audio Format Support |
: Dolby Audio, Dolby Atmos |
| Speaker Configuration |
: Full Range ( Bass Reflex ) X 2 |
| Digital Audio Out ( Optical ) Format |
: Two Channel Linear PCM: 48kHz 16bits, Dolby Audio |
| ARC Output Format |
: Two Channel Linear PCM: 48kHz 16bits, Dolby Audio, Dolby Atmos |
| HDMI Input Audio Format |
: Two Channel Linear PCM: 32/44.1/48kHz 16/20/24bits, Dolby Audio |
|
| Connectivity Options |
| HDMI 2.0 |
: 4 ( 2 Side, 2 Rear ) |
| USB 2.0 |
: 2 ( 1 Side, 1 Rear ) |
| Bluetooth 5.0 |
: Yes |
| Simplink ( HDMI CEC ) |
: Yes |
| Ethernet / LAN |
: Yes Rear |
| Optical Digital Audio Out ( SPDIF ) |
: Yes Rear |
| Wi-Fi |
: 802.11ac |
| Audio Return Channel ( eARC / ARC ) |
: ARC HDMI 2 |
| RF In |
: 2 ( Rear, RF / Sat ) * Iran : 1 ( Rear, RF ) |
| Component |
: Yes ( Rear, Component in / AV in common ) |
| Composite In ( AV ) |
: Yes ( Rear, Component in / AV in common ) |
|
| HDMI™ 2.1 |
: 3 ( Side ) |
| USB 2.0 |
: 2 ( Side ) |
| RS-232C Inputs |
: 1 ( Side ) |
| Ethernet Inputs |
: 1 ( Side ) |
| RF ( Terrestrial / Cable ) Connection Inputs |
: 1 ( Side ) |
| Apple Homkit |
: Yes |
| Apple Airplay |
: Yes |
| Chromecast Built-In |
: Yes |
| Control For HDMI ( HDMI CEC ) |
: Yes |
| HDMI Audio Return Channel |
: eARC / ARC |
| Features Specified In HDMI 2.1 |
: eARC / ALLM |
| WI-FI Frequency |
: 2.4GHz / 5GHz |
| Composite Video Inputs |
: 1 ( Side Mini Jack ) |
| Auto Low Latency Mode ( ALLM ) |
: Yes ( For HDMI™3 ) |
| USB Drive Format Support |
: FAT16 / FAT32 / NTFS |
| Analog Audio Inputs |
: 1 ( Side Analog Conversion ) |
| HDCP |
: HDCP 2.3 ( For HDMI™ 1 / 2 / 3 ) |
| WI-FI Standard |
: Wi-Fi Certified 802.11a / b / g / n / ac |
| Bluetooth Version |
: Version 5.0,HID / HOGP / A2DP / AVRCP / SPP |
| 4K 60P High-Quality Formats |
: HDMI IN1, IN2, IN3 Ports For 4K ( Up To 18Gbps ) Signal |
| HDMI PC Input Format |
: 640X480 ( 31.5kHz,60Hz ), 800X600( 37.9kHz,60Hz ), 1024X768 ( 48.4kHz,60Hz ), 1280X1024 (64.0kHz,60Hz), 1152X864 (67.5kHz,75Hz), 1600x900 ( 55.9kHz,60Hz ), 1680X1050 ( 65.3kHz,60Hz ), 1920X1080 ( 67.5kHz,60Hz ) |
| USB Playback Codes |
: MPEG1:MPEG1 / MPEG2 PS:MPEG2 / MPEG2 TS ( HDV,AVCHD ):MPEG2,AVC / MP4 ( XAVC S ):AVC,MPEG4,HEVC,AV1 / AVI: Motion Jpeg / ASF( WMV ): VC1 / M |
|
| Smart TV Features |
| Operating System |
: WebOS Smart TV |
| CPU |
: Quad Core |
| DIAL |
: Yes |
| AI UX |
: Yes |
| ThinQ |
: Yes |
| AI Home |
: Yes |
| Hotel Mode |
: Yes |
| Wi-Fi TV On |
: Yes |
| 360° VR Play |
: Yes |
| Music Player |
: Yes |
| Quick Access |
: Yes |
| Screen Share |
: Yes |
| Mobile TV On |
: Yes |
| Web Browser |
: Yes |
| Intelligent Edit |
: Yes |
| LG TV Plus App |
: Yes |
| Speech To Text |
: Yes |
| LG Voice Search |
: Yes |
| Smart ThinQ App |
: Yes |
| LG Content Store |
: Yes |
| Universal Control |
: Yes |
| Home Dashboard |
: Yes |
| Mobile Connectivity |
: Yes |
| AI Recommendation |
: Yes |
| Auto Device Detection |
: Yes |
| Network File Browser |
: Yes |
| Bluetooth Low Energy On |
: Yes |
| Intelligent Voice Recognition |
: Yes |
| Block Access To Harmful Site |
: Yes |
| Magic Remote Control |
: Built-In |
| Magic Link |
: Yes ( Iran, Syria, Sudan Excludes Youtube ) |
|
| Operating System |
: Android TV™ |
| Smart TV |
: Google TV |
| ROM |
: 16 GB |
| Eco Dashboard |
: Yes |
| Google Play Store |
: Yes |
| 24p True Cinema |
: Yes |
| Auto Genre Picture Mode |
: Yes |
| Auto HDR Tone Mapping |
: Yes |
| Electronic Program Guide ( EPG ) |
: Yes |
| Text Input Language |
: ARABIC, ENGLISH, FINNISH, FRENCH, GERMAN, HEBREW, HINDI, ITALIAN, JAPANESE, KOR, NORWEGIAN, PER, PORTUGUESE, RUSSIAN, SPANISH, THAI, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE |
| Display Language |
: AFRIKAANS, ARABIC, BENGALI, ENGLISH, FRENCH, GUJARATI, HINDI, INDONESIAN, KANNADA, MALAYALAM, MARATHI, PANJABI, PER, PORTUGUESE, RUSSIAN, SPANISH, SWAHILI, TAMIL, TELUGU, THAI, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE, ZULU |
|
| Other Features |
| Design |
: Premium Design |
| Time Shift |
: Yes |
| Analog DVR |
: Yes |
| EPG ( 8 days ) |
: Yes |
| Teletext Page |
: Yes |
| Subtitle [ DVB ] |
: Yes |
| Digital Recording |
: Yes |
| Audio Description |
: Yes |
| Analog TV Reception |
: Yes |
| Time Machine ( DVR ) |
: Yes |
| Teletext ( Top / Flof / List ) |
: Yes |
| Data Broadcasting ( Country Spec ) |
: Yes |
| Instant Game Response ( ALLM ) |
: Yes |
| Cable |
: DVB-C |
| Satellite |
: DVB-S2 |
| Terrestrial |
: DVB-T2 |
| VESA Wall Mount Model |
: Refer To Accessory Sheet |
| Digital TV Reception ( Terrestrial, Cable, Satellite ) |
: Yes DVB-T2/C/S2 ( IRAN : DVB-T2/C ) |
|
| Bezel Design |
: Narrow Bezel Design |
| Bezel Colour |
: Hairline Black |
| Stand Colour |
: Black |
| Stand Design |
: Slim Wedged Stand |
| TALKBACK |
: Yes |
| Sleep Timer |
: Yes |
| Voice Search |
: Yes |
| Switch Access |
: Yes |
| Auto Shut-off |
: Yes |
| On / Off Timer |
: Yes |
| On Screen Clock |
: Yes |
| Parental Control |
: Yes |
| Audio Description |
: Yes |
| Text Magnification |
: Yes |
| Auto Picture Mode |
: Yes |
| Cable Management |
: Yes |
| Accessibility Shortcut |
: Yes |
| Standard Remote Control |
: Yes |
| Closed Caption ( Analog, Digital ) |
: Yes |
| VESA® Hole Spacing Compatible |
: Yes |
| TV System ( Analog ) |
: M |
| TV System ( Digital Terrestrial ) |
: ATSC |
| TV System ( Digital Cable ) |
: Clear QAM |
| Quick Setup Guide |
: EN,FR,ES,PT |
| Tuner Channel Coverage ( Digital Cable ) |
: CATV: 1-135 |
| Channel Block ( With Password ) |
: Analog & Digital |
| Number Of Turners ( Terrestrial / Cable ) |
: 1 ( Digital / Analog ) |
| Tuner Channel Coverage ( Digital Terrestrial ) |
: VHF: 2-13/UHF: 14-69 |
| Show, Hide Channels |
: Yes ( Digital & Analog ) |
| Tuner Channel Coverage ( Analog ) |
: VHF: 2-13/UHF: 14-69/CATV: 1-135 |
| Optional Accessories |
: Wallmount Bracket ( SU-WL855 ) Depends On Country Selection |
|
| General Details |
| Power Supply ( Voltage, Hz ) |
: AC 100~240V 50-60Hz |
| On-Mode Power Consumption |
: 101.0 W |
| Peak Luminance Ratio of On-Mode or Home-Mode |
: 147 W |
| Standby / Off-Mode Power Consumption |
: 0.22 W |
| Presence of Lead |
: Yes |
| Energy Saving Mode |
: Yes |
| Energy Efficiency Label |
: 3 |
| Peak Luminance In Percentage |
: 83 % |
| Weight Without Stand |
: 16.1 Kg |
| Weight With Stand |
: 17.1 Kg |
| Illuminance Green Sensor |
: Yes ( White Sensor ) |
|
| Power Supply ( Voltage, Hz ) |
: AC 110 V - 240 V, 50/60Hz |
| Power Consumption |
: 191 W |
| Annual Energy Consumption* |
: 246 kWh |
| Power Consumption Standby |
: 0.5 W |
| Eco Friendly |
: Yes |
| Dynamic Backlight Control |
: Yes |
| Power Saving Mode / Back Light Off Mode |
: Yes |
| Weight Of TV Without Stand |
: 15.3 Kg |
| Weight Of TV With Stand |
: 15.6 Kg |
| Weight Of Package Carton |
: 22.0 Kg |
| VESA® Hole Pitch |
: 300 mm X 300 mm |
|
| Supplied Accessories |
| Remote Control |
: MR19 |
| Batteries |
: AAA X 2EA |
| Power Cable |
: Yes ( TV Detached ) |
|
| Voice Remote Control |
: RMF-TX811U |
| Batteries |
: Yes |
| AC Power Cord |
: Yes |
| Table Top Stand |
: Yes |
| Quick Setup Guide |
: Yes |
| Operating Instructions |
: Yes |
|
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Compare LG 55UM7660PVA with:
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Compare Sony KD-55X77L with:
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In general, both TVs cater to modern entertainment needs, including streaming, gaming, and everyday viewing. Sony KD-55X77L and LG 55UM7660PVA are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Sony KD-55X77L and LG 55UM7660PVA offer different motion rates (60 Hz vs 50 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Verdict: Both models offer good value, and the better option depends on your specific requirements and viewing preferences. Top Differences- Refresh Rate: 60 Hz Vs 50 Hz
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