Best For
Best for Gaming
LG 43NANO90A6B
Better Picture Quality
LG 43NANO90A6B
Best Value
LG 43NANO81A6A
Future-Proof Connectivity
LG 43NANO90A6B
Everyday Streaming
LG 43NANO81A6A
The LG 43NANO81A6A and LG 43NANO90A6B are both 43-inch 4K NanoCell TVs powered by LG's α7 AI Processor 4K Gen8 and WebOS 25. They share many core features, including HDR10 support, AI-enhanced picture processing, Game Optimizer, VRR up to 60Hz, and Magic Remote functionality. The biggest differences appear in display hardware and connectivity. The 43NANO90A6B adds Local Dimming and HDMI 2.1 ports, making it a stronger choice for users seeking better contrast performance and future-ready gaming connectivity. Meanwhile, the 43NANO81A6A focuses on delivering the essential NanoCell experience at what is likely a more affordable price point.
Verdict
For most buyers, the LG 43NANO90A6B is the better overall TV. Its Local Dimming technology improves black levels and contrast, while HDMI 2.1 connectivity offers better compatibility with modern gaming devices and future entertainment setups. The LG 43NANO81A6A remains a solid option for everyday streaming, TV viewing, and budget-conscious buyers who want NanoCell color performance without paying extra for premium features.
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| Model No |
43NANO90A6B |
43NANO81A6A |
| TV Type |
Smart TV |
Smart TV |
| Screen Size |
43 Inch (109.22 cm) |
43 Inch (109.22 cm) |
| Resolution |
4K 3840 x 2160 |
4K 3840 x 2160 |
| Aspect Ratio |
16:9 |
16:9 |
| Motion Rate |
60 Hz |
60 Hz |
| Viewing Angle |
178°/178° |
178°/178° |
| USB |
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA |
| Supported Video Formats |
: MKV, DivX, MP4, AVI, ASF, MOV, FLV |
| Supported Picture Formats |
: JPEG, PNG, BMP, WebP, JPS, MPO |
|
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP3, AC4, AC3, EAC3, AAC, MP2, PCM, WMA |
| Supported Video Formats |
: MKV, DivX, MP4, AVI, ASF, MOV, FLV |
| Supported Picture Formats |
: JPEG, PNG, BMP, WebP, JPS, MPO |
|
| Video |
| Backlight |
: 4K UHD EDGE NANOCELL |
| HLG |
: Yes |
| HDR10 |
: Yes |
| Auto Calibration |
: Yes |
| Filmmaker Mode™ |
: Yes |
| AI Brightness Control |
: Yes |
| Dynamic Tone Mapping |
: Yes |
| Wide Color Gamut |
: Nano Colour |
| Dimming Technology |
: Local Dimming |
| AI Upscaling |
: 4K Super Upscaling |
| Picture Processor |
: α7 AI Processor 4K Gen8 |
| Picture Mode |
: 10 Modes ( Personalized Picture Wizard, Vivid, Standard, APS ( Auto Power Save ), Cinema, Sports, Game, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room )) |
|
| BackLight |
: 4K UHD DIRECT LED NANOCELL |
| HLG |
: Yes |
| HDR10 |
: Yes |
| Auto Calibration |
: Yes |
| Filmmaker Mode™ |
: Yes |
| AI Brightness Control |
: Yes |
| Dynamic Tone Mapping |
: Yes |
| Wide Color Gamut |
: Nano Colour |
| AI Upscaling |
: 4K Super Upscaling |
| Picture Processor |
: α7 AI Processor 4K Gen8 |
| Picture Mode |
: 10 Modes ( Personalized Picture Wizard, Vivid, Standard, Basic, Cinema, Sports, Game, Filmmaker, ( ISF ) Expert ( Bright Room ), ( ISF ) Expert ( Dark Room )) |
|
| Audio |
| Audio Output ( RMS ) |
: 20 W |
| LG Sound Sync |
: Yes |
| WOW Orchestra |
: Yes |
| AI Acoustic Tuning |
: Yes |
| Sound Mode Share |
: Yes |
| Simultaneous Audio Output |
: Yes |
| Speaker Direction |
: Down Firing |
| Speaker System |
: 2.0 Channel |
| Bluetooth Surround Ready |
: Yes ( 2 Way Playback ) |
| Clear Voice Pro |
: Yes ( Auto Volume Leveling ) |
| AI Sound |
: α7 AI Sound Pro ( Virtual 9.1.2 Up-Mix ) |
| Audio Codec |
: AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X ( Refer To Manual ) |
|
| Audio Output ( RMS ) |
: 20 W |
| LG Sound Sync |
: Yes |
| WOW Orchestra |
: Yes |
| AI Acoustic Tuning |
: Yes |
| Sound Mode Share |
: Yes |
| Simultaneous Audio Output |
: Yes |
| Speaker Direction |
: Down Firing |
| Speaker System |
: 2.0 Channel |
| Bluetooth Surround Ready |
: Yes ( 2 Way Playback ) |
| Clear Voice Pro |
: Yes ( Auto Volume Leveling ) |
| AI Sound |
: α7 AI Sound Pro ( Virtual 9.1.2 Up-Mix ) |
| Audio Codec |
: AC4, AC3 ( Dolby Digital ), EAC3, HE-AAC, AAC, MP2, MP3, PCM, apt-X ( Refer To Manual ) |
|
| Connectivity Options |
| HDMI ( 2.1 ) |
: 3ea ( Supports eARC, ALLM ) |
| USB ( 2.0 ) |
: 2ea |
| Ethernet / LAN |
: 1ea |
| RF Input ( Antenna, Cable ) |
: 2ea |
| Optical Digital Audio Out ( SPDIF ) |
: 1ea |
| Wi-Fi 5 |
: Yes |
| Bluetooth 5.1 |
: Yes |
| HDMI-CEC ( Simplink ) |
: Yes |
| HDMI Audio Return Channel |
: eARC ( HDMI 2 ) |
| CI Slot |
: 1ea ( Except For UK, Ireland ) |
|
| HDMI ( 2.0 ) |
: 3ea ( Supports eARC, ALLM ) |
| USB ( 2.0 ) |
: 2ea |
| Ethernet / LAN |
: 1ea |
| RF Input ( Antenna, Cable ) |
: 2ea |
| Optical Digital Audio Out ( SPDIF ) |
: 1ea |
| Wi-Fi 5 |
: Yes |
| Bluetooth 5.1 |
: Yes |
| HDMI-CEC ( Simplink ) |
: Yes |
| HDMI Audio Return Channel |
: eARC ( HDMI 2 ) |
| CI Slot |
: 1ea ( Except For UK, Ireland ) |
|
| Smart TV Features |
| Operating System |
: WebOS 25 Smart TV |
| Voice ID |
: Yes |
| AI Chatbot |
: Yes |
| Home Hub |
: Yes |
| Google Cast |
: Yes |
| LG Channels |
: Yes |
| Full Web Browser |
: Yes |
| Google Home, Hub |
: Yes |
| USB Camera Compatible |
: Yes |
| Works With Apple Home |
: Yes |
| Works With Apple Airplay |
: Yes |
| Intelligent Voice Recognition |
: Yes |
| Magic Remote Control |
: Built-In |
| The Security Update Is Supported Until |
: 31/12/2029 |
| Smartphone Remote App |
: Yes ( LG ThinQ ) |
| Content Partners |
: Netflix, Max, Disney+, YouTube, Prime Video, ESPN, Apple TV, Sling TV & More......... |
|
| Operating System |
: WebOS 25 Smart TV |
| Voice ID |
: Yes |
| AI Chatbot |
: Yes |
| Home Hub |
: Yes |
| Google Cast |
: Yes |
| LG Channels |
: Yes |
| Full Web Browser |
: Yes |
| Google Home, Hub |
: Yes |
| Works With Apple Home |
: Yes |
| USB Camera Compatible |
: Yes |
| Works With Apple Airplay |
: Yes |
| Intelligent Voice Recognition |
: Yes |
| Magic Remote Control |
: Built-In |
| The Security Update Is Supported Until |
: 31/12/2029 |
| Smartphone Remote App |
: Yes ( LG ThinQ ) |
| Content Partners |
: Netflix, Max, Disney+, YouTube, Prime Video, ESPN, Apple TV, Sling TV & More............... |
|
| Other Features |
| Design |
: Super Slim Design |
| Gray Scale |
: Yes |
| Invert Colors |
: Yes |
| High Contrast |
: Yes |
| Analog TV Reception |
: Yes |
| Digital TV Reception |
: DVB-T2/T ( Terrestrial ), DVB-C ( Cable ), DVB-S2/S ( Satellite ) |
|
| Design |
: Ultra Big TV Screen Design |
| Gray Scale |
: Yes |
| Invert Colors |
: Yes |
| High Contrast |
: Yes |
| Analog TV Reception |
: Yes |
| Digital TV Reception |
: DVB-T2/T ( Terrestrial ), DVB-C ( Cable ), DVB-S2/S ( Satellite ) |
|
| General Details |
| Power Supply |
: AC 100~240V 50-60Hz |
| Power Consumption |
: 54 - 94 W |
| Power Consumption Standby |
: Under 0.5 W |
| TV Weight Without Stand |
: 9.3 Kg |
| TV Weight With Stand |
: 9.7 Kg |
| Packaging Weight |
: 11.7 Kg |
| VESA Mounting |
: 200 mm X 200 mm |
|
| Power Supply |
: AC 100~240V 50-60Hz |
| Power Consumption |
: 54 - 83 W |
| Power Consumption Standby |
: Under 0.5 W |
| TV Weight Without Stand |
: 8.9 Kg |
| TV Weight With Stand |
: 10.0 Kg |
| Packaging Weight |
: 12.4 Kg |
| VESA Mounting |
: 200 mm X 200 mm |
|
| Supplied Accessories |
| Remote Control |
: Magic Remote MR25GA, MR25GB ( UK, Italy ) |
| Power Cable |
: Yes ( Detachable ) |
|
| Remote Control |
: Magic Remote MR25GA, MR25GB ( UK, Italy ) |
| Power Cable |
: Yes ( Detachable ) |
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Compare LG 43NANO90A6B with:
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Compare LG 43NANO81A6A with:
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Frequently Asked Questions
Which product is better for gaming?
The LG 43NANO90A6B is the better gaming TV because it includes HDMI 2.1 connectivity alongside ALLM, VRR, HGIG, and Game Optimizer features.
Does Product 1 support Dolby Atmos?
The specifications list Dolby Digital support and AI Sound Pro processing, but Dolby Atmos support is not specifically mentioned for the LG 43NANO81A6A.
What is the biggest difference between these TVs?
The LG 43NANO90A6B features Local Dimming and HDMI 2.1 ports, while the LG 43NANO81A6A uses a more basic display system with HDMI 2.0 connectivity.
Do both TVs use the same smart TV platform?
Yes. Both models run WebOS 25 and support features such as Google Cast, Apple AirPlay, voice controls, streaming apps, and LG ThinQ integration.
Which TV offers better contrast and black levels?
The LG 43NANO90A6B generally delivers better contrast because of its Local Dimming technology, which helps improve dark scene performance.
Is the LG 43NANO81A6A still worth buying?
Yes. It is a good choice for users focused on streaming, cable TV, and everyday entertainment who want NanoCell picture quality at a potentially lower price.
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