| Model No |
43NANO73SQA |
40A4QAU |
| TV Type |
Smart TV |
Smart TV |
| Screen Size |
43 Inch (109.22 cm) |
40 Inch (102 cm) |
| Resolution |
4K 3840 x 2160 |
1920 x 1080 |
| Aspect Ratio |
16:9 |
16:9 |
| Motion Rate |
60 Hz |
60 Hz |
| Viewing Angle |
178°/178° |
178°/178° |
| USB |
| USB Version |
: 2.0 |
| Supported Audio Formats |
: AC4, AC3, EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X |
| Supported Video Formats |
: MKV, DivX, MP4, AVI, ASF, MOV, FLV |
| Supported Picture Formats |
: JPEG, JPS, MPO |
|
| USB Version |
: 2.0 |
| Supported Audio Formats |
: MP2, MP3, MP4, AAC, WMA, WAV, FLAC |
| Supported Video Formats |
: AVI, MP4, MOV, MKV, MPG, MPEG, VOB, FLV, WebM, OGM |
| Supported Picture Formats |
: JPEG, BMP, PNG, GIF |
|
| Video |
| BackLight |
: 4K UHD NanoCell |
| HLG |
: Yes |
| HDR 10 Pro |
: Yes |
| Filmmaker Mode |
: Yes |
| Billion Rich Color |
: Yes |
| HDR Dynamic Tone Mapping |
: Yes |
| Wide Color Gamut |
: Nano Color |
| HDR |
: Active HDR |
| Display Type |
: 4K NanoCell |
| Resolution Upscaler |
: 4K Upscaler |
| Picture Processor |
: α5 Gen5 AI Processor 4K |
|
| Backlight |
: 2K FHD Direct LED |
| Noise Reduction |
: Yes |
| Depth Enhancer |
: Yes |
| Natural Colour Enhancer |
: Yes |
| Smooth Motion Rate |
: 60 |
| Panel Bit Depth |
: 8Bit |
| Backlight Type |
: DLED |
| Brightness |
: 250 Nit |
| Picture Processor |
: NT72690TBG-8C2K/W |
| Picture Mode |
: Standard,Cinema Day, Cinema Night, Dynamic, Sports |
| Decoder |
: MPEG 2 / MPEG 4 / HEVC ( H.265 ) / MPEG4 ( H.264 ) / H.265 Decoder |
|
| Audio |
| Audio Output ( RMS ) |
: 20 W |
| Clear Voice Pro |
: Yes |
| AI Acoustic Tuning |
: Yes |
| Auto Volume Leveling |
: Yes |
| TV Sound Mode Share |
: Yes |
| Bluetooth Surround Ready |
: Yes |
| Bluetooth Audio Playback |
: Yes |
| Speaker Direction |
: Down Firing |
| Speaker System |
: 2.0 Channel |
| AI Sound Pro |
: AI Sound Pro ( Virtual 5.1.2 Up-Mix ) |
|
| Audio Output Power ( RMS ) |
: 2 X 7 W |
| Dolby Digital |
: Yes |
| User Equaliser |
: Yes |
| Digital Audio Output |
: Yes |
| Virtual Surround |
: DTS Virtual X |
|
| Connectivity Options |
| HDMI ( 2.0 ) |
: 3 ( 1 Rear, 2 Side ) |
| USB ( 2.0 ) |
: 2 ( 1 Rear, 1 Side ) |
| RF Input |
: 1 Side |
| Ethernet / LAN |
: 1 Rear |
| Digital Audio Output ( Optical ) |
: 1 Rear |
| Bluetooth 5.0 |
: Yes |
| Simplink ( HDMI CEC ) |
: Yes |
| HDMI Audio Return Channel |
: eARC ( HDMI 2 ) |
| Wi-Fi Built-in |
: Wi-Fi 5 ( 802.11ac ) |
|
| HDMI ( 2.0 ) |
: 2 |
| USB ( 2.0 ) |
: 1 |
| RF Input |
: Yes |
| Ethernet / LAN |
: Yes |
| Anyview Stream |
: Yes |
| Composite In ( AV ) |
: Yes |
| Headphone Output |
: Yes |
| HDMI ARC |
: YES eARC |
| Wi-Fi |
: IEEE 802.11 b, g, n, ac, ad ( 2.4G ) |
|
| Smart TV Features |
| Operating System |
: LG webOS Smart TV |
| Magic Tap |
: Yes |
| Sports Alert |
: Yes |
| LG AI ThinQ™ |
: Yes |
| AI Brightness |
: Yes |
| Amazon Alexa |
: Yes |
| Google Assistant |
: Yes |
| Full Web Browser |
: Yes |
| LG Content Store |
: Yes |
| Home Dashboard |
: Yes |
| Works With Apple Airplay |
: Yes |
| Amazon Echo Connection |
: Yes |
| Google Home Connection |
: Yes |
| Works With Apple Homekit |
: Yes |
| Intelligent Voice Recognition |
: Yes |
| My Profile ( Content Recommendation ) |
: Yes |
| Direct Keys ( Apps ) |
: Netflix, Prime Video, Disney+ Hotstar |
| AI Functions |
: AI Home, AI Recommendation, Intelligent Edit |
| Magic Remote Control |
: Yes ( Universal Control, Point, Click, Scroll, Voice ) |
|
| Operating System |
: VIDAA U8.5 |
| DLNA |
: Yes |
| Netflix |
: Yes |
| Disney+ |
: Yes |
| YouTube |
: Yes |
| Prime Video |
: Yes |
| Apple AirPlay2 |
: Yes |
| AI Sports Mode |
: Yes |
| Streaming Video On Demand |
: Yes |
| Web Browser |
: Odin |
| Streaming Apps |
: Netflix, Disney+, tvnz+, NEON, YouTube, Prime Video & Many More…… |
|
| Other Features |
| Design |
: NanoCeli Design |
| HGiG Mode |
: Yes |
| Game Genre |
: Yes |
| Game Optimizer |
: Yes |
| Game Dashboard |
: Yes |
| Auto Low Latency Mode ( ALLM ) |
: Yes |
| Country of Origin |
: India |
| Imported By |
: LG Electronics India (P) Ltd. |
|
| Design |
: Premium Design |
| Front Colour |
: Black |
| Hotel TV |
: Yes |
| Parental Control |
: Yes |
| Analog Tuner |
: Yes |
| 3 Years Warranty |
: Televisions |
| Digital Tuner |
: DVB-T / DVB-T2 |
| EPG |
: 7 Days For All Services |
| Media Player |
: Yes ( Video, Audio, Picture ) |
| 12 Months Warranty |
: Accessories, Audio Products |
|
| General Details |
| Power Supply ( Voltage, Hz ) |
: AC 100~240V 50-60Hz |
| Power Consumption Standby |
: Under 0.5 W |
| TV Weight Without Stand |
: 9.2 Kg |
| TV Weight With Stand |
: 9.3 Kg |
| Packaging Weight |
: 11.0 Kg |
|
| Power Supply |
: AC 100V~240V，50Hz / 60Hz |
| Power Consumption Typical |
: 74 W |
| Power Consumption Standby |
: < 0.5 W |
| Energy Rating |
: 7 |
| Weight Without Stand |
: 4.7 Kg |
| Weight With Stand |
: 4.8 Kg |
| Product Weight Packaged |
: 6.9 Kg |
| VESA Wall Mount Compatible |
: 100 mm X 200 mm |
|
| Supplied Accessories |
| Remote Control |
: Magic Remote Control |
| Batteries |
: Yes |
| E-Manual |
: Yes |
| User Manual |
: Yes |
| Warranty Card |
: Yes |
|
| Remote Control |
: Yes |
| 2 X AAA Batteries |
: Yes |
| Quick Setup Guide |
: Yes |
| User Manual |
: Available Online |
|
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Compare LG 43NANO73SQA with:
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Compare Hisense 40A4QAU with:
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Both TVs come with smart platforms that support popular streaming apps and voice control features. LG 43NANO73SQA and Hisense 40A4QAU differ in resolution (4K 3840 x 2160 vs 1920 x 1080), which can affect overall clarity and sharpness of the display. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. LG 43NANO73SQA and Hisense 40A4QAU are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users. From a practical standpoint, both options provide a reliable viewing experience for most users. Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content. LG 43NANO73SQA features a 43 Inch (109.22 cm) screen while Hisense 40A4QAU comes with 40 Inch (102 cm), which can make a noticeable difference depending on your room size and viewing distance. Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features. Top Differences- Screen Size: 43 Inch (109.22 cm) Vs 40 Inch (102 cm)
- Resolution: 4K 3840 x 2160 Vs 1920 x 1080
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