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Hisense 43E7HQ
Rs.40,274.40

Elista LED-SF43EFB28
Rs.39,990.00
Model No 43E7HQ LED-SF43EFB28
TV Type Smart TV Smart TV
Screen Size 43 Inch (109.22 cm) 43 Inch (109.22 cm)
Resolution 4K 3840 x 2160 1920 x 1080
Aspect Ratio 16:9 16:9
Motion Rate 60 Hz 60 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : WMA, WMV, MP4, FLAC, MP2, MP3
Supported Video Formats : AVI, WMV, MP4, MOV, 3GP, MKV, MPG, MPEG, VOB, FLV, WebM, OGM
Supported Picture Formats : JPEG, BMP, PNG, GIF
USB Version : 2.0
Supported Audio Formats : MP3, AAC, WMA, WAV, FLAC
Supported Video Formats : MPG, MPEG, MP4, MOV, MKV, AVI, FLV, WEBM
Supported Picture Formats : JPEG, PNG, BMP, GIF,
Video
Backlight : DLED
HDR10+ Decoding : Yes
Dolby Vision HDR : Yes
4K Upscaling : Yes
Wide Colour Gamut : Yes
3D Digital Comb Filter : Yes
Quantum Dot Technology : Yes
Picture Criteria Index : 2100 PCI
Panel Bit Depth : 8 Bit + FRC
Processor : Quad Core
Input Lag : Yes ( <20ms ) Game Mode Plus
Video Decoder : HEVC ( H.265 ), VP, H. 264, MPEG4, MPEG2, AV1
Backlight : FHD LED
Panel : A+ Grade Panel
Brightness : 300 Nits ( +/- 10% )
Audio
Sound Output : Dolby Audio ( MS12 ) DTS
User Equaliser : Yes
DTS Studio Sound : DTS Virtual X
NICAM Stereo : NICAM / A2 Stereo
Audio Output ( RMS ) : 24 W
Connectivity Options
HDMI ( 2.0 ) : 3 ( HDMI2.0 ( ALLM, VRR ( 60Hz )) X 3 )
USB ( 2.0 ) : 2
Bluetooth 5.0 : Yes
Component In ( Y / Pb / Pr ) : Yes
Digital Audio Output ( Optical ) : Yes
Ethernet / LAN : Yes ( 100M )
Wi-Fi : IEEE 802.11 a / b / g / n / ac ( 2.4G & 5G )
HDMI : 3
USB 2.0 : 2
AV In : 2 Yes
RF In : 1 Yes
Earphone Out : 1 Yes
Optical Audio Out : 1 Yes
Wi-Fi : Yes
Ethernet / LAN : Yes
Bluetooth : Yes ( Optional With Voice Remote )
Smart TV Features
Operating System : VIDAA U5.0
Web Browser : VEWD
Operating System : Android 8.0 ( AOSP )
CPU : Quad Core
UI : Cloud UI
RAM : 1 GB
ROM : 8 GB
Cast : Yes
Screen Share : Yes
App Store Type : Yes
Browser Support : Yes
Other Features
Front Colour : Black
Hotel TV : Yes
Time Shift : Yes
Extended PVR : Yes
Parental Control : Yes
Multi-Language OSD : Yes
Digital & Analog Tuner : DVB - T2 / T / C / S2 / S
Media Player : Yes ( Video, Audio, Picture )
EPG : 8 Days Forward EPG, 7 Days Backwards EPG ( UK Only )
Design : Bezel Less design
Color : Black
Warranty : 1+2 Years
Voice Remote : Yes ( Optional with Voice Remote )
General Details
Power Supply : AC 100~240 V
Power Consumption : 100 W
Power Consumption Standby : ≤0.5 W
Energy Efficiency Class : G
Product Weight Without Stand : 7.8 Kg
Product Weight With Stand : 9.2 Kg
Product Weight Packaged : 12.2 Kg
VESA Wall Mount Compatible : 200 mm X 300 mm
Power Requirements : AC 110V - 240V, 50/60Hz
Power Consumption : 80 W
Power Consumption Standby : <0.5 W
Net Weight Wthout Stand : 8.1 Kg
Net Weight Cartoon : 12.1 Kg
Supplied Accessories
Remote Control : Yes
AAA X 2 Batteries : Yes
User Manual : Yes
Quick Set Up Guide : Yes
Voice Remote Control : Optional
2 X AAA Batteries : Yes
User Manual : Yes
Wall Mount : Yes
Base Stand : Yes ( L & R )

Compare Hisense 43E7HQ with:

Compare Elista LED-SF43EFB28 with:

Key Differences

Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. Both TVs come with smart platforms that support popular streaming apps and voice control features. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content. Both TVs come in similar screen sizes, making them suitable for comparable viewing setups and room environments. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Hisense 43E7HQ and Elista LED-SF43EFB28 differ in resolution (4K 3840 x 2160 vs 1920 x 1080), which can affect overall clarity and sharpness of the display. Hisense 43E7HQ and Elista LED-SF43EFB28 are well-equipped smart TVs that aim to provide a balance of picture quality, performance, and smart capabilities.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.