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Hisense 40E4KTUK
Rs.21,664.02

Hisense 40A4KTUK
Rs.21,664.02

Best For

Best for Gaming
Hisense 40A4KTUK
Better Sound Quality
Hisense 40A4KTUK
Best Value
Hisense 40A4KTUK
Best for Streaming
Hisense 40A4KTUK
Everyday Home Entertainment
Hisense 40A4KTUK

The Hisense 40A4KTUK and Hisense 40E4KTUK are 40-inch Full HD smart TVs that target buyers looking for an affordable entertainment setup. Both models feature a 60 Hz Direct LED panel, VIDAA Smart OS, DTS Virtual:X audio, Game Mode, and access to popular streaming apps like Netflix, Prime Video, Disney+, and YouTube. Looking at the specifications, there are no meaningful hardware or software differences between these TVs. As a result, your buying decision will likely come down to whichever model is available at a better price or with a better warranty and retailer offer.

Verdict

Based on the available specifications, neither TV has a clear technical advantage. They deliver the same Full HD resolution, identical picture processing, audio performance, gaming features, connectivity, and smart TV experience. If both are priced similarly, either model is an equally good choice. However, if one is offered at a lower price, it represents the better overall value.

Model No 40E4KTUK 40A4KTUK
TV Type Smart TV Smart TV
Screen Size 40 Inch (102 cm) 40 Inch (102 cm)
Resolution 1920 x 1080 1920 x 1080
Aspect Ratio 16:9 16:9
Motion Rate 60 Hz 60 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : WAV, PCM, AC-3, OPUS
Supported Video Formats : AVI, MP4, MKV, TS, FLV, WMV, MOV, MPG, MPEG, VOB, ASF
Supported Picture Formats : JPEG
USB Version : 2.0
Supported Audio Formats : WAV, PCM, AC-3, OPUS
Supported Video Formats : AVI, MP4, MKV, TS, FLV, WMV, MOV, MPG, MPEG, VOB, ASF
Supported Picture Formats : JPEG
Video
Backlight : FHD Direct LED
High Contrast : Yes
Depth Enhancer : Yes
Direct Full Array : Yes
Noise Reduction : Yes
3D Digital Comb Filter : Yes
MPEG Noise Reduction : Yes
Natural Colour Enhancer : Yes
Mosquito Noise Reduction : Yes
Contrast Ratio : 5000:1
Input Lag In Game Mode : ≤ 20 ms
Brightness : 200 Nits
Backlight : FHD Direct LED
High Contrast : Yes
Depth Enhancer : Yes
Direct Full Array : Yes
Noise Reduction : Yes
3D Digital Comb Filter : Yes
MPEG Noise Reduction : Yes
Natural Colour Enhancer : Yes
Mosquito Noise Reduction : Yes
Contrast Ratio : 5000:1
Input Lag In Game Mode : ≤ 20 ms
Brightness : 200 Nits
Audio
Sound Output Power( RMS ) : 2 X 7 W
User Equalizer : Yes
Sound Technology : DTS HD DTS Virtual X Decoding
Sound Output Power( RMS ) : 2 X 7 W
User Equalizer : Yes
Sound Technology : DTS HD DTS Virtual X Decoding
Connectivity Options
HDMI (1.4 ) : 2 ( HDMI1 eARC )
USB ( 2.0 ) : 2
Ethernet / LAN : 1 Yes
Headphone Out : 1 Yes
Number of RF Tuners : 2 Yes
Digital Audio Interface Outputs ( S/PDIF ) : 1 Yes
Common interface ( CI+ ) : V 2.0
Wi-Fi : 802.11bgn / 2.4G
HDMI (1.4 ) : 2 ( HDMI1 eARC )
USB ( 2.0 ) : 2
Ethernet / LAN : 1 Yes
Headphone Out : 1 Yes
Number of RF Tuners : 2 Yes
Digital Audio Interface Outputs ( S/PDIF ) : 1 Yes
Common interface ( CI+ ) : V 2.0
Wi-Fi : 802.11bgn / 2.4G
Smart TV Features
Operating System : VIDAA Smart OS
Netflix : Yes
Disney+ : Yes
YouTube : Yes
Prime Video : Yes
Content Sharing : Yes
Screen Sharing : DMP / DMR
Supported App : Netflix, Game Center, App Store, VIDAA Free, VIDAA Art, AccuWeather, Sweet TV, RLAXX, FIFA+, NBA, Disney+, Hungama Play Plex YouTube Prime Video Rakuten TV, DAZN, EON, FITE, UEFA TV, Kidoodle TV, Toon Goggles, Deezer, Redbull TV
Operating System : VIDAA Smart OS
Netflix : Yes
Disney+ : Yes
YouTube : Yes
Prime Video : Yes
Content Sharing : Yes
Screen Sharing : DMP / DMR
Supported App : Netflix, Game Center, App Store, VIDAA Free, VIDAA Art, AccuWeather, Sweet TV, RLAXX, FIFA+, NBA, Disney+, Hungama Play Plex YouTube Prime Video Rakuten TV, DAZN, EON, FITE, UEFA TV, Kidoodle TV, Toon Goggles, Deezer, Redbull TV
Other Features
Design : Edge To Edge Design
Front Colour : Black
Game Mode : Yes
AI Sports Mode : Yes
Parental Control : Yes
Media Player : Audio
Digital & Analog Tuner : DVB-T2 / T / C / S2 / S
Time Shift : Yes, Depending On Location
PVR Function : Yes, Depending On Location
Design : Edge To Edge Design
Front Colour : Black
Game Mode : Yes
AI Sports Mode : Yes
Parental Control : Yes
Media Player : Audio
Digital & Analog Tuner : DVB-T2 / T / C / S2 / S
Time Shift : Yes, Depending On Location
PVR Function : Yes, Depending On Location
General Details
Power Supply : AC 100 V~240 V
Power Consumption In Working Mode Max : 74 W
On Mode Power Demand For Standard Dynamic Range ( SDR ) : 39 W
Power Consumption Standby : 0.5 W
Energy Efficiency Class SDR : F
Weight Without Stand : 5.4 Kg
Weight With Stand : 5.4 Kg
Product Weight Packaged : 7.9 Kg
VESA Wall Mount Compatible : 200 mm X 200 mm
Power Supply : AC 100 V~240 V
Power Consumption In Working Mode Max : 74 W
On Mode Power Demand For Standard Dynamic Range ( SDR ) : 39 W
Power Consumption Standby : 0.5 W
Energy Efficiency Class SDR : F
Weight Without Stand : 5.4 Kg
Weight With Stand : 5.4 Kg
Product Weight Packaged : 7.9 Kg
VESA Wall Mount Compatible : 200 mm X 200 mm
Supplied Accessories
Remote Control : Yes
User Manual : Yes
Batteries : Yes
Quick Set Up Guide : Yes
Remote Control : Yes
User Manual : Yes
Batteries : Yes
Quick Set Up Guide : Yes

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Frequently Asked Questions

Which product is better for gaming?
Both TVs offer the same Game Mode, up to 20 ms input lag, and a 60 Hz refresh rate, so gaming performance is effectively identical.
Does Hisense 40A4KTUK support DTS Virtual:X audio?
Yes. The Hisense 40A4KTUK includes DTS HD and DTS Virtual:X decoding for a more immersive sound experience.
Is there any picture quality difference between the two TVs?
No. Both models use a Full HD Direct LED panel with the same brightness, contrast ratio, viewing angles, and image enhancement technologies.
Which TV offers better smart features?
Neither has an advantage. Both run VIDAA Smart OS and support popular streaming apps including Netflix, Disney+, Prime Video, and YouTube.
Which model should I buy?
Choose the model that is available at the lower price or comes with the better retailer offer, as both TVs provide virtually identical features and performance.