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Hisense 40A5Q
Rs.27,989.07

Panasonic TH-43MS660DX
Rs.27,990.00
Model No 40A5Q TH-43MS660DX
TV Type Smart TV Smart TV
Screen Size 40 Inch (102 cm) 43 Inch (109.22 cm)
Resolution 1920 x 1080 1920 x 1080
Aspect Ratio 16:9 16:9
Motion Rate 60 Hz 60 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 2.0
Supported Audio Formats : OPUS, WAV, AAC, MP3, FLAC, WMA, MPEG
Supported Video Formats : AVI, MP4, MKV, TS, FLV, WMV, MOV, MPEG, WEBM, AVC, HEVC
Supported Picture Formats : JPEG, BMP, PNG, GIF
USB Version : 2.0
Supported Audio Formats : MP3_Audio, WMA
Supported Video Formats : AVI, MP4
Supported Picture Formats : JPEG, GIF
Video
Backlight : FHD QLED
HDR : Yes
HDR10 : Yes
Depth Enhancer : Yes
Digital 3D Comb Filter : Yes
MPEG Noise Reduction : Yes
Image Noise Reduction : Yes
Quantum Dot Technology : Yes
Contrast : 5000:1
Panel Response Time : 9.5 ms
Input Delay In Game Mode : ≤ 14 ms
Backlight : 2K FHD Slim LED
Noise Reduction : Yes
Resolution : FHD
HDR : 2K HDR
Dimming : Micro Dimming
Viewing Angle : Wide Viewing Angle
Picture Engine : Vivid Picture Engine
Audio
Sound Output ( RMS ) : 2 X 8 W
EzPlay : Yes
Custom Equalizer : Yes
Dolby Atmos System : Yes
Sound Technology : Dolby Atmos
Audio Power Output ( RMS ) : 20 W
Dolby Digital : Yes
Audio Booster+ : Yes
Audio Link Bluetooth : 2-Way
Connectivity Options
HDMI ( 1.4 ) : 2
USB ( 2.0 ) : 1
RF Tuner : 2
Ethernet / LAN : 1
S/PDIF Outputs : 1
Headphone Jacks : 1
Audio Inputs (L / R ) : 1
Composite Inputs ( AV ) : 1
Standard Interface ( CI+ ) : V2.0
Wi-Fi Technology : 802.11bgn/2.4G
HDMI 1.4 : 2
USB 2.0 : 2
Bluetooth : Yes
Built In Wi-Fi : Yes
Audio OutARC : Yes
Screen Sharing : Chromecast Built-in & Fast Cast
Smart TV Features
Operating System : VIDAA Smart OS
Netflix : Yes
Amazon : Yes
YouTube : Yes
Share To TV : Yes
Share Screen : Yes
AirPlay 2 Support : Yes
Sharing Content : DMP, DMR
Operating System : Google TV
GPU : Quad Core A55
RAM : 1.5 GB
ROM : 16 GB
Google Voice Assistant : Yes
Supported App – Youtube : Yes
Supported App – Prime Video : Yes
Supported App – Disney + Hotstar : Yes
MirAIe ( Download From Play Store ) : Yes
System Languages : English
Pre installed OTT Apps : Netflix, Amazon Prime, Youtube
Other Features
Design : Slim Design
Color : Black
Child Lock : Yes
Digital & Analog Tuner : DVB-T2, T, C, S2, S
Time Shift : Model Dependent
PVR Function : Model Dependent
Media Player : Audio, Picture, Video
Design : Slim-Bezel Design
Color : Black
Game Mode : Yes
Media Player : Yes
Auto Power Off : Yes
Country Of Origin : India
Warranty : 1 Year Warranty On Product
General Details
Power Supply : AC 100 V-240V 50/60Hz
Power Consumption : 74 W
Power Consumption Standby : 0.5 W
Energy Efficiency Class SDR : F
Energy Efficiency Class HDR : G
Product Weight Without Stand : 5.5 Kg
Product Weight With Stand : 5.5 Kg
Product Weight Packaged : 7.9 Kg
VESA Wall Mount Compatible : 200 mm X 200 mm
Power Supply : AC 100V-240V~ 50/60Hz
Power Consumption : 75 W
Power Consumption Standby : 0.5 W
Weight Without Stand : 6.10 Kg
Supplied Accessories
Remote Control : Yes
User Manual : Yes
Quick Set Up Guide : Yes
Remote Control : BT Remote With Google Assistant
AC Cord - 1N : Yes
AV Cable - 1N : Yes
Batteries - 2N : Yes
Base Stand - 1N : Yes
Wall Mount - 1N : Yes
User Manual - 1N : Yes

Compare Hisense 40A5Q with:

Compare Panasonic TH-43MS660DX with:

Key Differences

Both TVs provide decent motion handling, making them suitable for everyday viewing including sports and action content. Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. Both TVs come with smart platforms that support popular streaming apps and voice control features. Panasonic TH-43MS660DX features a 43 Inch (109.22 cm) screen while Hisense 40A5Q comes with 40 Inch (102 cm), which can make a noticeable difference depending on your room size and viewing distance. Panasonic TH-43MS660DX and Hisense 40A5Q differ in resolution (FHD vs 1920 x 1080), which can affect overall clarity and sharpness of the display. From a practical standpoint, both options provide a reliable viewing experience for most users. Panasonic TH-43MS660DX and Hisense 40A5Q are two competitive smart TVs offering a mix of display performance, smart features, and overall value for different types of users.

Verdict: Both TVs are strong contenders, and your final choice should depend on your preference for screen size, motion performance, and smart features.