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Hisense 100UR9SG
Rs.850,063.46

Sony XR-98X90L
Rs.920,496.91
Model No 100UR9SG XR-98X90L
TV Type Smart TV Smart TV
Screen Size 100 Inch (254 cm) 98 Inch (249 cm)
Resolution 4K 3840 x 2160 4K 3840 x 2160
Aspect Ratio 16:9 16:9
Motion Rate 165 Hz 120 Hz
Viewing Angle 178°/178° 178°/178°
USB
USB Version : 3.0, 2.0
Supported Audio Formats : WMA, FLAC, MP3, WAV
Supported Video Formats : AVI, MP4, MKV, TS, FLV, WMV, MOV, WEBM
Supported Picture Formats : JPEG, BMP, PNG, GIF, JPG
USB Version : 2.0
Supported Audio Formats : MP3 AUDIO, WMA
Supported Video Formats : WMV, PS, MPG, M2TS, MPEG, DIVX, MPEG-PS, MP4
Supported Picture Formats : JPEG, GIF, PNG, TIFF, RAW
Video
Backlight : 4K UHD RGB MINI LED TV
HLG : Yes
HDR : Yes
HDR10 : Yes
HDR10+ : Yes
AI Picture : Yes
AI-Scenario : Yes
Dolby Vision : Yes
Filmmaker Mode : Yes
AI HDR Upscaler : Yes
HDR10+ Adaptive : Yes
AI RGB Light Sensor : Yes
Full Array Local Dimming : Yes
Anti-Reflectiom & Glare-Free : Yes
Ultra-Low Reflection Obsidian Panel : Yes
Peak Brightness : Up To 5000 Nits
Motion Rate : Motion Rate 480Hz
Picture Engine : Hi-View AI Engine RGB
Backlight Type : Direct ( Full Array LED )
Dolby Vision : Yes
HDR10 : Yes
HLG : Yes
XR Clear Image : Yes
Netflix Calibrated Mode : Yes
BRAVIA Core Calibrated Mode : Yes
Sensor : Light
Backlight Dimming Type : Local Dimming
Picture Processor : Cognitive Processor XR
Motion Enhancer ( Native Hz ) : XR Motion Clarity, Auto Mode
Colour Enhancement : XR TRILUMINOS PRO™, XR Smoothing, Live Colour™ Technology
Clarity Enhancement : XR 4K Upscaling, Dual Database Processing, XR Super Resolution
Contrast Enhancement : XR Contrast Booster 10, XR HDR Remaster, Dynamic Contrast Enhancer
Picture Mode : Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision ( Vivid / Bright / Dark ), Netflix Calibrated, BRAVIA Core Calibrated
Video Signal Support : HDMI™ signal :4096x2160p ( 24,50,60Hz ), 3840x2160p ( 24,25,30,50,60,100,120Hz ) 2, 1080p ( 24,30,50,60,100,120Hz ), 1080i ( 50,60Hz ), 720p ( 24,30,50,60Hz ), 576p, 480p
Audio
Sound Output Power ( RMS ) : 110 W
Dolby Atmos : Yes
IMAX Enhanced : Yes
Hi-Concerto 412 : Yes
Speaker Type : 6.2.2 Multi-Channel Surround
Audio Output Power : 10 W + 10 W + 10 W + 10 W
Voice Zoom : Voice Zoom 2
Headphone 3D Surround Ready : Yes ( With WLA-NS7 )
DTS Audio Format Support : DTS Digital Surround
Simulated Surround Sound : 3D Surround Upscaling
Dolby Audio Format Support : Dolby™ Audio, Dolby™ Atmos
Acoustic Center Sync : Yes ( Sony Compatible Soundbar )
Acoustic Auto Calibration : Room & User Position Compensation
Speaker Configuration : Full Range ( Bass Reflex ) X 2, Tweeter X 2
Sound Modes : Standard, Dialog, Cinema, Music, Sports, Dolby Audio
Speaker Type : Acoustic Multi-Audio, Sound Positioning Tweeter, X-Balanced Speaker
Connectivity Options
HDMI ( 2.1 ) : 3 ( 3 X HDMI 2.1, 1 X Display Port )
USB ( 3.0 + 2.0 ) : 2 ( USB 3.0 X 1, USB 2.0 X 1 )
Wi-Fi 6E : Yes
Bluetooth 5.4 : Yes
Ethernet / LAN : Yes
Composite Video : Yes
HDMI Audio Return Channel : eARC
Digital Audio Output : Optical
TV Tuner Type : ATSC 3.0 ( NextGen TV ), NTSC, Clear QAM
HDMI™ Connections : 4 ( Side )
USB : 2 ( Side )
Ethernet Inputs : 1 ( Side )
Digital Audio Outputs : 1 ( Side )
IF ( Satellite ) Connection Inputs : 2 ( Side )
RF ( Terrestrial / Cable ) Connection Inputs : 1 ( Side )
Apple Homkit : Yes
Apple Airplay : Yes
Chromecast Built-In : Yes
BRAVIA SYNC ( Including HDMI-CEC ) : Yes
HDMI Audio Return Channel ( ARC ) : Yes ( eARC / ARC )
Variable Refresh Rate ( VRR ) : Yes ( For HDMI™3 / 4 )
Auto Low Latency Mode ( ALLM ) : Yes ( For HDMI™3 / 4 )
USB HDD Recording : Yes ( 1 Rec ) ( Except Italy )
Features Specified In HDMI 2.1 : 4K120 / eARC / VRR / ALLM
USB Drive Format Support : FAT16 / FAT32 / exFAT / NTFS
HDCP : HDCP 2.3 ( For HDMI™ 1/2/3/4 )
WI-FI Standard : Wi-Fi Certified 802.11a/b/g/n/ac
WI-FI Frequency : 2.4GHz/5GHz ( For Wi-Fi Direct: 2.4GHz Only )
Composite Video Inputs : Hybrid with S-Center Speaker Input X 1 ( Side, Mini Jack )
Bluetooth Version : Version 4.2,HID ( Mouse / Keyboard Connectivity ) / HOGP ( Low Energy Device Connectivity ) / SPP ( Serial Port Profile ) / A2DP ( Stereo Audio ) 1 / AVRCP ( AV Remote Control )
USB Playback Codes : MPEG1:MPEG1 / MPEG2PS:MPEG2 / MPEG2TS ( HDV, AVCHD ) :MPEG2, AVC / MP4 ( XAVC S ) :AVC, MPEG4, HEVC / AVI : Xvid, Motion Jpeg / ASF ( WMV ) : VC1 / MOV : AVC, MPEG4, Motion Jpeg / MKV : Xvid, AVC,MPEG4, VP8. HEVC / WEBM : VP8 / 3GPP : MPEG4, AVC / MP3 / ASF ( WMA ) / LPCM / WAV / MP4AAC / FLAC / JPEG, WEBM : VP9 / AC4 / ogg / AAC / ARW ( Screen Nail Only )
Smart TV Features
Operating System : Google TV
Netflix : Yes
Disney+ : Yes
YouTube : Yes
Hey Google : Yes
Google Cast : Yes
Prime Video : Yes
Screen Sharing : Yes
Screen Mirroring : Yes
Google TV With Gemini : Yes
Content Sharing : Mobile To TV
Voice Assistant Built-In : Google Assistant, Gemini
Screen Mirroring Technology : Apple AirPlay, Chromecast
Works With : Amazon Alexa, Apple Home, Google Home
Featured Streaming Services : Netflix, Hulu, Prime Video, Apple TV, Peacock, YouTube, YouTube TV, Sling TV, Tubi, Twitch, Google Play Movies & TV, Paramount+, HBO Max
Operating System : Android TV™
Smart TV : Google TV™
ROM : 32 GB
Control Menu : Yes
Eco Dashboard : Yes
Internet Browser : Yes
Google Play Store : Yes
Auto Genre Picture Mode : Yes
Auto HDR Tone Mapping : Yes
Electronic Program Guide ( EPG ) : Yes
Camera Function ( Camera Apps ) : Yes
Auto Calibration With Calman® : Yes
Camera : BRAVIA CAM ( Option )
Text Input Language : ARABIC, BULGARIAN, CATALAN, CROATIAN, CZECH, DANISH, DUTCH, ENGLISH, ESTONIAN, FINNISH, FRENCH, GERMAN, GREEK, HEBREW, INDONESIAN, ITALIAN, JAPANESE, NORWEGIAN, PERSIAN, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SLOVAK, SLOVENIAN, SPANISH
Display Language : AFRIKAANS, AMH, ARABIC, ASSAMESE, AZE, BEL, BULGARIAN, BENGALI, BOSNIAN, CATALAN, CZECH, DANISH, DEU, GREEK, ENGLISH, SPANISH, ESTONIAN, BAQ, PER, FINNISH, FRENCH, GLG, GUJARATI, HINDI, CROATIAN, HUNGARIAN, INDONESIAN, ISL, ITALIAN, HEBREW, JAPANESE, KAZAKH, KANNADA, KOR, KIR, LAO, LITHUANIAN, LATVIAN, MACEDONIAN, MALAYALAM, MON, MARATHI, MAY, BUR, NOB, NEP, NLD, ORIYA, PANJABI, POLISH, PORTUGUESE, ROMANIAN, RUSSIAN, SOL, SLOVENIAN, ALB, SERBIAN, SWEDISH, SWAHILI, TAMIL, TELUGU, THAI, TGL, TURKISH, UKRAINIAN, URD, UZB, VIETNAMESE, SIMPLIFIED CHINESE, TRADITIONAL CHINESE, ZULU
Other Features
Design : Sleek Design
V-Chip : Yes
Video Description : Yes
TV Tuner : Digital
Displayed Languages : English, Spanish, French, German, Mandarin, Portuguese
Bezel Design : Aluminum Bezel
Bezel Colour : Black
Stand Colour : Black
Stand Design : Aluminum Slim Wedged Stand
CI+ : Yes
Teletext : Yes
Sleep Timer : Yes
Voice Search : Yes
On / Off Timer : Yes
Screen Reader : Yes
Text Magnification : Yes
IR Remote Control : Yes
Accessibility Shortcut : Yes
Standard Remote Control : Yes
Closed Caption ( Subtitle ) : Yes
Audio Description ( Audio Key ) : Yes
Number Of Turners ( SAT ) : 2
TV System ( Digital Cable ) : DVB-C
Built-in Mic Switch : Yes Center
TV System ( Digital SAT ) : DVB-S / S2
TV System ( Digital Terrestrial ) : DVB-T / T2
TV System ( Analog ) : B / G, D / K
Number Of Turners ( Terrestrial / Cable ) : 2 ( Digital ) / 1 ( Analog )
Closed Caption ( Analog / Digital ) : Analogue No, Digital - Subtitle
Tuner Channel Coverage ( Digital SAT ) : Intermediate Frequency 950-2150MHz
Tuner Channel Coverage ( Digital Terrestrial ) : VHF / UHF ( Depend On Country Selection )
Tuner Channel Coverage ( Digital Cable ) : VHF / UHF Cable ( Depend On Country Selection )
Tuner Channel Coverage ( Analog ) : 45.25 MHz-863.25 MHz ( Depend On Country Selection )
Optional Accessories : Camera Unit( CMU-BC1 ) Depends On Country Selection
General Details
Power Supply : AC 100 V~240 V 50 /60Hz
Power Consumption : 550 W
Yearly Power Consumption ( EU Standard ) : 430 kWh
Product Net Weight : 70.71 Kg
Product Weight Including Stand : 73.20 Kg
Product Gross Weight : 94.0 Kg
VESA Wall Mount Compatible : 800 mm X 400 mm
Power Requirements : AC 220 V - 240 V, 50 Hz
Annual Energy Consumption* : 154 kWh / 1000 H
Power Consumption Standby : 0.50 W
Eco Friendly : Yes
Dynamic Backlight Control : Yes
Power Saving Mode / Back Light Off Mode : Yes
Weight Of TV Without Stand : 67.2 Kg
Weight Of TV With Stand : 68.9 Kg
Weight Of Package Carton : 91 Kg
VESA® Hole Pitch : 600 mm X 400 mm
Supplied Accessories
Remote Control : Voice Control, Backlit
Power Cable : Yes
User Manual : Yes
Voice Remote Control : Yes
Remote Control : Yes
Batteries : Yes
Support Belt : Yes
AC Power Cord : Yes
Table Top Stand : Yes
Quick Setup Guide : Yes
Operating Instructions : Yes

Compare Hisense 100UR9SG with:

Compare Sony XR-98X90L with:

Both TVs offer adequate brightness levels suitable for most indoor lighting conditions. Both models support 4K 3840 x 2160 resolution, ensuring sharp picture quality with detailed visuals for movies, shows, and gaming. Both TVs come with smart platforms that support popular streaming apps and voice control features. If you're comparing Sony XR-98X90L and Hisense 100UR9SG, both models come with modern features and are designed to deliver a solid viewing experience across different use cases. Sony XR-98X90L and Hisense 100UR9SG offer different motion rates (120 Hz vs 165 Hz), which can impact smoothness during fast-moving scenes like sports and gaming. Overall, both models are capable choices in their segment, offering a balance between performance, features, and usability. Both TVs provide standard built-in audio performance suitable for regular usage, though external speakers can enhance the experience. There is a difference in screen size (98 Inch (249 cm) vs 100 Inch (254 cm)), and a larger screen generally provides a more immersive viewing experience.

Verdict: Choosing between Sony XR-98X90L and Hisense 100UR9SG depends on your usage, whether you prioritize display quality, smoother motion, or smart features.

Top Differences

  • Screen Size: 98 Inch (249 cm) Vs 100 Inch (254 cm)
  • Refresh Rate: 120 Hz Vs 165 Hz